Research On Reform And Development Of Tobacco Industry In China

Full tightly around China's reform and development of the tobacco industry to study the issue and China's reform and development in the tobacco industry's core issues and key aspects of in-depth analysis, and analysis of the development of foreign tobacco industry, as the Chinese tobacco sector reform and development of useful references. Text is divided into six chapters, the Chinese tobacco industry reform and development along the logic of the context to analyze.Chapter I, Introduction. In this section first describes the background of writing papers and thesis topics of theoretical and practical significance. The next major use of the Institute of theoretical papers were reviewed. That the market structure, conduct and performance-related theory, control, competition and antitrust-related theory and the theory of non-price competition. The reform of China's tobacco industry documents and related development issues related to China's tobacco industry, a brief literature review. Finally, this study describes the framework and writing ideas, the main use of research methods, possible innovations and major deficiencies.Chapter II, on the economic nature of China's tobacco industry, development status and the main problems facing in-depth analysis. First, the paradox of multiple tobacco industry in China under the economic nature of the analysis, that the tobacco industry is the supply price of output under the dual control of the supply, the demand for China's tobacco industry is facing external tobacco control movement and the product itself "addiction "nature of the dual role, while the paradox of utility value and tobacco products under the monopoly of the industry under the market-oriented business model in-depth analysis. Next, the Chinese tobacco industry are analyzed, showing that the steady development of China's tobacco industry status quo and problems co-exist. In tobacco agriculture, extensive operating characteristics significantly; in the tobacco industry, market-oriented business model initially established; in the tobacco business, the present market segmentation and monopoly system co-exist; in institutional mechanisms, can be summarized as a high degree under the market of operations. Finally, pointing out that China's tobacco industry, there is the prominent problems in four areas, namely industrial organization less competitive, business management and innovation capability is weak; irrational structure of tobacco products, tobacco products overall quality is not high; not yet formed a unified market system , area of serious competition; highly regulated under extensive development, industry is not high overall operating efficiency.Chapter III analyzes the situation of foreign tobacco industry. The first analysis of the world tobacco industry overview, sort and summarize the development process of international tobacco control movement, and summarized in the context of the international tobacco control campaign, the tobacco industry has shown the world of mergers and acquisitions and restructuring further, return to the main tobacco industry industry, the world demand for tobacco rose steadily, becoming increasingly prominent brand and other new features. Second, the world's four major tobacco company Philip Morris International, British American Tobacco, Japan Tobacco and Imperial Tobacco's development is analyzed. Then the United States, Britain and Japan Tobacco industry overview and key features were analyzed, and an analysis of the part of the national tobacco monopoly system and the development of the tobacco business.Chapter IV, the main industrial organization of the Chinese tobacco industry conducted a study that China's tobacco industry in the industrial organization is characterized by the monopoly of trade and limited competition. First, the theory of industrial organization theory and market structure in the theory of industrial organization and competition for monopoly-depth discussions. Then analyzes the industrial organization of China's tobacco industry, the status quo that the Chinese tobacco industry as a whole is still a relatively closed independent of the operating system in the tobacco industry is among the various sub-sectors within the limited market transactions is limited in the internal tobacco industry competition in the market, while China's tobacco monopoly system has a strong geographical partitioning of. Further in-depth analysis of China based on the nature of the tobacco industry, and comb the control, planning and the difference between monopoly and given the structure of China's tobacco industry icon. Then from the structure, barriers and behavior point of view of China's tobacco industry conducted a study of industrial organization. That China's tobacco industry concentration of industry is constantly focused towards the Chinese tobacco industry currently has full access barriers, non-price competition strategy is China's major tobacco companies a competitive tool. Finally, the proposed regulation in the perfect conditions to promote market-oriented reform, reshape China's tobacco industry, the competitiveness of industrial organization measures, including a sound regulatory system, sort out the monopoly border, plans to break the unified model; build market under the condition of the tobacco industry Control (regulation) system; in the market allocation of resources to break the tobacco industry, under the premise of trade barriers; the premise of the market mechanism to promote the tobacco industry corporate mergers and acquisitions; promote technological innovation and industrial organization to build China's tobacco industry's core competitiveness.Chapter V, based on the theory of homogenization and differentiation of the Chinese tobacco industry, cigarette products were studied. First, sort out and summarize the theory of industrial organization and differences in the homogenization theory, and explores the degree of product differentiation and market structure of the relationship. Then the structure from the perspective of the brand and the Chinese cigarette market has been studied, respectively, the Chinese cigarette market and brand high-end, middle and low cigarette market and brand analysis and research, summarized in a different market presents different characteristics. Then, from the perspective of the number and level of competitiveness of China's tobacco products were analyzed, respectively, from sales of production competitiveness and regional competitiveness in two-level perspective of the Chinese tobacco products that do a qualitative and quantitative research, combined with China's existing characteristics of cigarette products in these two areas are given more competitive brands and products. Finally, proposed on the basis of differences in building brand, build the core competitiveness of cigarette product ideas, including the basis for product differentiation, bigger and stronger group of cigarette brands; to link the brand as the core and the integration of upstream and downstream resources, the tobacco industry ; to the core of market competitiveness and improved cigarette market system; to technical innovation as the basis to build the core competitiveness of cigarette products.Chapter VI, mainly from the extensive and intensive the perspective of China's tobacco industry, changes in development were studied. The first analysis of China's economic development impact of adjustment on the tobacco industry, as well as the development of China's tobacco industry change the way the urgency and necessity. Then proposed a change in mode of development of China's tobacco industry specific policies and measures, including promoting technological innovation and enhance the quality of cigarettes and brand value, take the content type of development; reshape the tobacco industry market structure and regional structure, and improve the modern tobacco industry management system; improve industry, business and personal interests of the configuration mechanism, to improve industry efficiency; clarify the regulatory and operational functions, the establishment of modern China's tobacco industry, effective monitoring system; "going out" strategy to win in the wider overseas market development of space. Finally, the tobacco industry as an example of Jilin Province, Jilin Province, the tobacco industry for changes in mode of development were studied.Finally, the chapters in the text of China's reform and development of tobacco industry conduct in-depth analysis based on the conclusions made in a brief induction.