| The globalization, especially the economic globalization and resulted from which, the offshore, outsourcing and foreign direct investment (FDI) extend great influence on the current global economy. Various economic patterns breed more complicated investing and introducing patterns. On such a rapidly changing economic stage, enterprise clusters gradually replaced individual enterprises' performance in a new scale organizing form. It is becoming an important phenomenon in the investing field and the current economy that competitions among enterprise clusters take the place of those among individual enterprises. In the meantime, it is the mainstream phenomenon that, in the introducing organization form, the offshore and foreign direct investing types make the enterprise clusters play respectively different value creating functions while the enterprise clusters throughout the world become the different points in the value creating chain. The enterprise clusters all over the world are making every effort to rank the top in the global value chain so as to occupy the leading position in relation to the economic development, and each nation is attempting to take different measures to aid their native enterprise clusters to seek beneficial occupations. It seems to be necessary on how to effectively guide enterprise clusters to spot their positions in the global value chain so as to set up their dynamic competitive advantages and based on which, this thesis paper explores the issues related to enterprise clusters'positioning in the global value chain and attempts to make an accurate and scientific positioning and disposition so as to effectively break through the difficulties and obstacles in enterprise clusters upgrading.This thesis paper systematically reviewed the related theory about global value chain, enterprise cluster and positioning. It puts forward the essence and content of enterprise clusters' positioning, and constructs the positioning index system of enterprise cluster based on the positioning mode, positioning basis and positioning method in the global value chain. As a result, the analytic model was established. Through a positive analysis on the positioning of auto enterprise clusters in the new district of Zhengzhou city and crane enterprise cluster in Xinxiang city in GVC, it proves the feasibility of cluster locating model in practice.This paper mainly adopts various research methods such as empirical analysis and normative analysis, quantitative and qualitative analysis, mathematical model analysis and so on. The major creative points are as follows:1. This paper studies the issues of cluster positioning by combining the GVC theory and market location theory. With the combination of the GVC theory and positioning strategy related to market management, this paper attempts to find a theoretical foundation for enterprise clusters to seek matching positions in GVC so as to obtain sustainable dynamic competitive advantages by making an analysis on the market rather than partially pursuing upgrading. It points out that the competence results from cluster's positioning and value catching on the fragmented global value chain especially on the high-end value chain.2. This paper studies and establishes the enterprise clusters' positioning index system in the GVC distributing system. It systematically, objectively and scientifically analyzed the major factors influencing clusters'accurate positioning and on this basis establishes a grade-three index system that can control the key points of clusters' positioning more accurately.3. This paper adopts analytic hierarchy method to establish enterprise clusters' positioning model in GVC specialization system, and makes an initiative systematic study on the auto enterprise cluster in the new district of Zhengzhou city so as to verify it. Through the mathematic model in cluster's positioning, this paper sets up an available tool and puts forward an effective train of thought and method to correctively seek developing strategy and path for clusters.This paper points out that in the GVC specialization system, enterprise clusters' ultimate goal is to obtain ongoing dynamic competitive advantages so as to rank the top in value creation in GVC. In order to realize such a goal, in the first place, it is expected to make an accurate positioning based on a scientific and objective analysis. Positioning is not locking, but to make relative dynamic adjustments according to changing situations. The study on GVC and enterprise cluster is expected to be practiced from interactive perspective. This paper comprehensively analyzes the market competition of cluster positioning by using the model of potter' five competitive forces, and points out that in the global value chain, enterprise clusters' positioning is supposed to be conducted on seven bases such as enterprise's collective acting ability, and leading enterprise strategy and so on. This paper analyzes the location framework and risk of cluster through the added value analysis method, and brings forward the locating model of enterprise clusters by AHP, meanwhile positions the auto enterprise clusters in the new district of Zhengzhou and crane enterprise cluster in Xinxiang city on the basis of spot researches through this model, and comes up with the corresponding development strategy from innovation, marketing, and brand operation etc. with a hope that this paper will provide certain references and guidance for the healthy development of enterprise clusters in China.
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