Research On The Enterprise Potential Of The Railway Construction Enterprise

Because of the trend of the economic globalization in the world, the construction enterprises in China are facing the international and domestic markets, which is the great opportunity to the construction enterprises in China. The construction enterprises in China are also facing the competitors from the two markets, which is the great challenge too. It is a serious question to all the construction enterprises, especially the large state-owned construction enterprises, to figure out how to survival, develop and grow in the turbulent environment.Potential theory is derived from mathematics and physics, intended to refer to the location and potential. According to the potential in the physics, Enterprise potential is prosperd to measure the potential of an enterprise in the market. The complete concept of enterprise potential is that entrepreneurs is using the entrepreneurship, by building organizational framework to develop enterprise system, to create a corporate culture to gather the resources together in some way, to form the potential energy of a enterprise in the market.In this paper, the theory of enterprise potential is applied in the railway construction enterprise. The enterprise potential of railway construction enterprise is analyzed from the three aspects:enterprise scale, enterprise quality and enterprise market-oriented. The main results and innovations of this paper are as following:(1) In this paper, the theory of enterprise potential is applied in the railway construction enterprise. After the analyses of the status and features of the construction enterprise, the author proposed that the element of the enterprises scale is the targeting corporate strategy, the elements of the enterprise quality are the human resource management and capital operation, and the elements of the enterprise market-oriented are the corporate image building, corporate culture and enterprise information building.(2) The author explains the ways to increase the enterprise potential. In terms of enterprise scale, the article explains how the railway construction companies to locate their own. In terms of enterprise quality, the author discusses the importance of the human resources management and the capital operation. The author discusses the problems which should be paid attentions to in the building of human resources management, and the reason, purpose and means of the capital operation. In terms of enterprise market-oriented, the author analyzes the importance of corporate image building, corporate culture and enterprise information building to the railway construction companies. The author also discusses the components of corporate image building and its'building, the important role of corporate culture and its'building and the unique role of corporate information to the railway construction companies.(3) The author built the evaluation index system and evaluation methods of the enterprise potential of the construction enterprise. The author gives an empirical research of the enterprise potential of the railway construction enterprise. The author evaluates the enterprise potential of the China Railway Construction Corporation according to the data form1999and2008.Enterprise potential theory provides a new perspective and ideas to research the growth of the enterprise. Enterprise potential is applied to the railway construction companies in this article, by the researching the enterprise potential theory and the characteristics of the railway construction business analysis, the main components of potential of the railway construction business enterprises are proposed and the means of enhancing enterprise potential are also proposed too. Finally, according to the enterprise potential theory the article is proposed an index system to evaluate the railway construction enterprise potential. By using the China Railway Construction Corporation as an example, the article analyzes the effectiveness of the enterprise potential theory of railway construction companies. I hope this can be helpful to the development of Chinese railway construction companies.