Stochastic Models For Pricing Perishable High Technology Products With Revenue Management

With the rapid development of the technology, the renewal of the high-tech products in the market is becoming faster and faster. The perishable high-tech products have become the focus of study, and the pricing of perishable high-tech products tend to be one of the important subjects of study. Competitions from the market and the uncertainty of customers' requirements speed up the increase of uncertain factors in the internal and external environments of enterprises. The pricing methods applied to the common products can not satisfy the pricing requirements of perishable high-tech products, so lowering prices seems to become the frequently-used competition way by traders, the consequence of which is the great loss of retailers, especially those from high-tech enterprises with high cost. The subject on how to make out feasible prices by high-tech enterprises to keep from the abominable competitions and at the same time make feasible high-tech products sell well in the competitions has become an urge one in both theoretical field and practical field.The revenue management has been the efficient tool in solving the problems of price of perishable products and other relevant problems in the recent ten years. It optimizes the enterprises' existing resources by scientific prediction of market requirements and reasonable prices without increasing costs. Firstly it is widely used in such service industry as aviation and gets good results, and then it is gradually applied in other service industry: hotel, medical treatment, tourism, railway transportation, car rental, and broadcasting. In fact, perishable high-tech products, in terms of requirement fluctuation, value of perishability, and discrimination of prices, have similar characteristics with those products traditionally applying revenue managements, such as seats on planes, rooms in hotels, vehicles for renting. The solution to the pricing of perishable high-tech products with the idea of revenue management is a new way of thinking, which can strongly support the high-tech enterprises to increase profits, lessen financial problems. Based on the idea of revenue management, together with the characteristics of perishable high-tech products, this thesis carries out the following researches into the pricing of revenue management of perishable high-tech products:Firstly, when facing competitions from markets, the retailers will apply the same...