Study On Core Competence Of Sino-foreign Auto Engine Joint Venture

Along with the arrival of economical globalization and information time, the competition between enterprises will strengthen day by day. The Construction and promotion of core competence becomes essential condition for company to survive and develop. Because core competence can optimize collocation of resource in company and make company's profits maximize, and it also is difficult to imitate for the competitor, it is the most valuable property in the enterprise. It can bring the sustainable competitive advantage to the enterprise. The enterprise must construct core competence to live and develop in the intense market competition.The global investors of the automobile industry and the correlation domain cannot neglect the development of auto market rapidly in china. In recent years, the overseas auto engine enterprise arrived China to cooperate with our company one by one. The domestic auto engine enterprises must adopt a more open attitude and study the advanced technical and experience of overseas enterprise positively to strengthen our own strength. It is the very good way to set up Sino-foreign auto engine joint venture. Although the Sino-foreign auto engine joint venture has the certain superiority, it is the significant stratagem for the enterprise to form rapidly and keep core competence to face intense market competition.At the beginning this paper analyses the background and significance of core competitive strength study on Sino-foreign auto engine joint venture, then studies deeply core competitive strength theory basis relative to the paper which includes porter's competitive strength theory, enterprise value chain theory, core competitive strength life circle theory, core competitive strength origin theory, market opportunity match theory, customer matrix and producer matrix theory etc. Following by analyzing with characterized and quantitative methods it discusses the current situation and existed problems of China's auto engine industry, and analyzes and forecast the prospect of China's auto engine industry, explains the competitive condition of China's auto engine industry, analyzes and summarizes the reason, pattern and current situation of foreign auto engine manufacturers' entry into China's market.