Research On The Evaluation Of Auto Parts Enterprise's Core Competence

Auto parts industry is the basis and an important part of automobile industry. It plays an important role in the national economy. Its advantages and disadvantages is directly related to the level of development of automobile industry.With continued rapid growth of the domestic automobile market, various kinds of foreign auto parts companies have entered the Chinese market. Chinese auto parts enterprises are facing fierce competition. Many cases have proved that core competence as a sustainable competitive advantage has become particularly important. Many enterprises had cultivating and enhancing their core competence be their development strategy for sustainable development. So, if Chinese auto parts enterprises wanted to get a place in the future, they should be fully aware of their shortcomings and establish the concept of core competence and awareness, and strive to build their own core competencies. However, the identification and evaluation of auto parts enterprises'core competence as the premise is becoming more important.In this paper, firstly, the thesis studied the related theories of the core competitiveness, which laid a theoretical foundation of the evaluation of auto parts enterprise's core competence. Secondly, the thesis analyzed the current status of Chinese auto parts industry from industry size, industry structure, import and export situation. Thirdly, combined the characteristics of auto parts enterprises, based on the value chain theory, the thesis defined the concept and features of auto parts enterprise's core competence, and selected the elements of core competence. Fourthly, based on the analysis in the previous chapter, the thesis built a set of core competence index system, which lined with the characteristics of auto parts enterprise. The index system include: size and profitability of the enterprise, human resource management, research and development capabilities, manufacturing capacity, quality control, marketing services, brand auto parts. Finally, applied the method of the analytic hierarchy process and fuzzy comprehensive evaluation, the thesis carried out a detailed evaluation for a auto parts enterprise, verified the rationality and reliability. Then based on the evaluation results and the status of Chinese auto parts enterprises, The thesis put forward the policy of enhancing the core competitiveness of auto parts company. Hoping that through the study of core competitiveness of auto parts enterprises, it will provide an analytical basis for the identification, evaluation, promotion of auto parts enterprises and provide a new idea for the auto parts enterprises drafting business strategies.