The Creative Team Members, Individual Innovation Behavior Empirical Study

Creative Industry usually takes the form of teams to complete task, in order to improve organization's innovation and competition capability. But there are few researches which consider the influence of team member human relationship and team climate on individual innovation behavior. This paper tries to combine different views in the study of creation and explore the influence of knowledge conversion capability, external-relationship resource, network centrality and team climate of support for innovation on individual innovation behavior. And it tries to discuss the mediating effects of network centrality in the relationship between knowledge conversion ability and individual innovative behavior. This study is aimed at not only constructing the relationship model of these factors, but also trying to provide a new orientation which uses social network analysis to team research.This paper constructs the primary research frame on the basis of literature review. Then it uses exploring case analysis to three advertising persons to understand the rationality and feasibility of theories and conclusions of literature discussion. Through making clear the essences of the research, this paper affirms the conceptions and relationships of research variables, constructs empirical research frame, and put forward eight hypotheses. The data are gathered by questionnaires which are used to empirical test. Subjects are 228 employees from 54 creative teams in Hu-hang zone. The major findings are as follows:1. At present, most researches have paid more attention to R & D teams. The researches on creative industry are few. Especially, there are nearly no researches on creative teams in China. This paper undertakes theoretical research by using theories of organizational knowledge creativity, social network and team climate. And it has an empirical test to creative teams in Hu-hang zone. This provides a theoretical and realistic support for future development of our creative industry.2. Although the knowledge creativity theory of Nonaka and Takeuchi (1995) has been widely cited, there are few literatures which have empirical tests on individual knowledge conversion capability which is in the knowledge creativity theory, except the literatures of Becerra-Fernandez and Sabherwal (2001) and Wang, Huang, & Zheng (2002). So this paper tries to use this empirical test to creative teams in Hu-hang zone.The result shows individual knowledge conversion capability has distinct effect...