Comparison And Analysis Of The Tourism Competitive Competence Of The Scenic Spots

Along with the rapid development of tourism, tourism competition is becoming more and more intense, upgrading it turned into an important issue for scholars. With deeply study of tourism, tourism enterprises and scholars began to focus its attention to the micro-tourism sector, scenic spots, is one of them. But so far, evaluation index system and quantitative on tourism competitive competence of scenic spots are less.Based on previous researches on competition theory and scenic spots, this paper defines concept of tourism competitive competence of scenic spots, builds a tourism competitive competence model of scenic spots, applies AHP and Delphi methods and uses built evaluation index system of tourism competitive competence of the scenic spots, quantifies and compares two important 5A scenic spots in Xinjiang--- Kanas and Tianchi during 1999-2009, analysis real and potential competitive competence, distinguishes differences between the two scenic spots , put forward countermeasures.The main conclusions are:①Tourism competitive competence of the scenic spot is relative advantages in various environment, including the real competitive competence and the potential competitive competence, and it is a dynamic capability.②The main factors that affect tourism competitive competence of the scenic spot include four aspects, that is, the resources, market capacity, profitability and sustainable development capability.③The real competitive competence of the scenic spot includes market capacity and profitability; the potential competitive competence includes the resources and sustainable development capability.④The integrated tourism competitive competence of the scenic spot of Tianchi is stronger than Kanas during 1999 to 2001 and during 2008 to 2009; but it is weaker than Kanas between 2002 and 2007. The real and potential competitive competence of the scenic spot of Tianchi is weaker than Kanas, but its potential competitive competence tends to strengthening, and tourism security response capability is an important factor.