The Development Research Of Tourism Resource Non-optimal Scenic Spots Based On The Ideology Of Tourism Circular Economy

With the development of China's national economy, people's income, especially disposable incomes rising, combined with the adjustment of China's leave system, increased leisure time, Chinese residents'travel demand continues to heat up. At the same time, the enthusiasm of developing tourism economy is growing. These factors promote an influx of a large number of tourist resource non-optimal scenic spots into tourism market.The theory of tourism circular economy is developed on the bases of the theories of circular economy, clean production, tourism environmentology. It stresses the embodiment of the essence of circular economy. Nowadays, the loss of resources and environment in tourism remains high and the extensive mode of production and management encounters a bottleneck in China. It is in this situation that the theory of tourism circular economy has injected new vitality into the sustainable development of tourism.Due to tourist resource non-optimal scenic spots has its specific characteristics, the problems produced during the development of it are particularly prominent. These problems includes: the destruction of tourism resources, the intensification of benefit conflicts among various subjects, the environmental, economic and social benefits of tourism can not be effectively achieved, etc. This thesis intends to explore the new idea of tourism development of non-optimal scenic spots by means of introduction of ideology of circular economy.This study is divided into four parts: The first part describes the research background and significance. In this part, the research status quo of tourism circular economy and tourist resource non-optimal scenic spots home and abroad is analyzed and reviewed. The technical route and research method of this research are also explained.The second part mainly explains the connotations of the concepts such as circular economy, tourism circular economy, tourist resource non-optimal scenic spots, etc. The relevant theoretical basis is introduced.The third part puts forward and analyzes problems. Combined with the developmental practice of tourist resource non-optimal scenic spots in China and based on the in-depth study and summary of the results of previous studies, four major problems are put forward in the development of tourist resource non-optimal scenic spots and the causes of theses problems are analyzed deeply.The fourth part deeply studies the development of tourist resource non-optimal scenic spots under the guidance of the ideology of tourism circular economy with the Red-crowned Crane Valley as an example. In this part, the profile of natural and humanistic tourist resources of Red-crowned Crane Valley is introduced and evaluated first. It is clearly pointed out that Red-crowned Crane Valley is one of the tourist resource non-optimal scenic spots this research intends to discuss; the problem and obstacles existed in the development of non-optimal tourism scenic spots is pointed out. On the bases of questionnaire survey and interview, the need feature of tourist source market of Red-crowned Crane Valley is analyzed and explained. Based upon the evaluation of tourism resource, analysis of status quo and problems, market need feature and the understanding of the connotation of the concept of tourist product, the tourist product strategy under the guidance of tourism circular economy is put forward from the perspectives of the exploitation and innovation principle of tourist products and their types. Then marketing strategies of tourist resource non-optimal scenic spots are put forward based on the ideology of the tourism circular economy. Among them, the pricing strategies include: Based on the ideology of the tourism circular economy and the needs of product and market to clarify pricing goal; making full use of the advantage of tourism circular economy to control cost; paying attention to tourists'price perception and making use of price fence reasonably to establish price system; paying attention to the price dynamic management and adjustment; determining the media of realizing price to establish price communication, etc. Guided by the tourism circular economy ideology, it is suggested sharing the tourists'sources, exploiting new distribution channels, adopting network marketing strategy, choosing the media of promotion activities and controlling cost. Next, in order to embody the ideology of tourism circular economy, it is suggested taking full advantage of the public relationship channel, excavating the content of visible presentation, innovating the forms and media of visible presentation, paying attention to the dynamic management of visible presentation. In addition, personnel strategy and service process strategy are put forward.