Research On The Influence Of Entrepreneurship Opportunity Discovery On The Performance Of New Venture

New venture performance has been the hot issue in academe .From the aspects of relevant research at home and abroad, the research on new venture performance should emphasize two aspects of the resource theory and strategy of adaptation theory. Although resource is very important for the new venture performance, the most important is how to choose competitive strategy for entrepreneur and is not the resource itself. The strategy of adaptation theory not only emphasizes the influence of entrepreneurship strategic choice on the new venture performance, but also emphasizes the key for entrepreneur success that is the process of entrepreneurs identifying opportunities, integration resources, making police and taking action timely. Thus, this perspective interpretates the creation and management process of new venture which is, in essence, that entrepreneur makes discovery scheme activities according to strategic choice in certain opportunity.In the field of entrepreneurship research, discovery scheme of new venture is an important analysis perspective to reveal the creation and growth process of a new venture. Thereby, based on the resource basic theory, innovative theory and strategic management theory, this dissertation analyzes relevant theories of new venture performance and the development practice of new venture and concludes the clue: the main clue of opportunity and the bridge of Strategic orientation, making the analysis of opportunity characteristic as a starting point, elaborating the relations of opportunity characteristic and strategy orientation and the influences of strategy orientation on the selection of discovery scheme way, thereby affecting new venture performance.Regretfully, Although certain theoretical and practical research on the entrepreneurship opportunity discovery have been developed with lots of achievements, the existing research lacks of systematic and depth, which only concerns on the role of a factor when reaserch discovery scheme but neglects of other important factors.So this dissertation organically brings the Characteristics of Opportunity , Strategy orientation ,Discovery Scheme, the Performance of New Venture to a frame work, builds the theory model of the affecting mechanism of discovery opportunity on new venture performance based on opportunity view, deeply analyzes the operational relationship among these elements, validates the theory model and its hypothesis by normative empirical, discusses the result of hypothesis, and reveals the theory value and significance of direction.So this dissertation includes following parts:Firstly, Literature Review. This dissertation reviews the relative literature about Characteristics of opportunity, strategy orientation , Discovery Scheme and performance of new venture, based on this, summarizes the key factors this paper will analyze. Many researches have existed at home and abroad on the related topic of strategic orientation, strategic orientation and new venture performance. To better address the issues in this paper, this research tracing and discussing detailedly the correlation research results, evaluates the contribution and shortage, absorbs the essence of existed research results, launches the research in this foundation.Secondly, concept and conduct factor model. On drawing the basis that theory studies at present, builds the conceptual model of the influence of Entrepreneurship Opportunity Discovery on the Entrepreneurship performance after concepting the characteristics of opportunity, strategic orientation , Discovery Scheme and performance of new venture .Taking the current literature for reference, this paper divides the characteristics of opportunity into two dimensions:earning probability , feasibility ; divides strategic orientation into two dimensions: marketing orientation and entrepreneurship orientation; divides Discovery Scheme into two dimensions: Incremental scheme and radical scheme. On the basic of analysing the connotation of each research factor and dimension division, proposed the conceptual model of the relation among factors .Thirdly, proposing hypothesis. Based on the theoretical analysis, puts forward 12 hypotheses about the influences of Opportunity Characteristics on Strategic orientation , Strategic orientation on Discovery Scheme, Discovery Scheme on performance of new venture, and Strategic orientation on performance of new venture, and so on.Fourthly, Demonstration studies. Theoretical model and hypotheses we put forward are tested using SPSS and AMOS software. The data are obtained from questionnaire of 108 enterprises within Changchun Hi-technology Development Area etc. Results of the test indicate that the model is well supported and 11 out of 12 hypotheses are supported.Finally, a discussion is made on the test results, which further makes it clear that our research is of great importance both in theory and practice. We analyses the significance of hypotheses, which are supported and analyses the cause of hypotheses those are not supported according to the special development background of Chinese new ventures. Then put forward some advice about how to select opportunity and strategic orientation and Discovery Scheme correctly for new business, etc.The basic conclusions of the dissertation are as follows:Earning probability of opportunity is related positively with maketing orientation and negatively with of entreprenurship orientation respectively; Feasibility opportunity is related positively with entreprenurship orientation and negatively with maketing orientation respectively. Maketing orientation is related positively with Incremental scheme and negatively with radical scheme respectively; Entreprenurship orientation is related positively with radical scheme. Incremental scheme is related positively with performance of new venture and radical scheme is related positively with performance of new venture too. Maketing orientation and entreprenurship orientation is related positively with performance of new venture respectively.