Research On The Relations Among Creativity,Entrepreneurial Opportunity Recognition And Performance Of New Venture

In recent years,government officials show a growing interest in business start-ups.Popular entrepreneurship and mass innovation become a new engine of China economy with the deceleration of financial condition.Entrepreneurship plays a decisive role in employment rate,innovation and wealth creation.At the same time,entrepreneurship is a higher level of employment.The creation of enterprises and maintain the enterprises rapid growth is to promote China's economic growth,solve the employment needs of the key channels,and entrepreneurial performance can be the most intuitive reaction to health status indicators of enterprises.Therefore,the government and enterprises should pay attention to the entrepreneurial performance and its influencing factors,among which the creativity and opportunity identification is an important factor that can not be ignored.Therefore,we should pay attention to entrepreneurial performance and its influencing factors,in which creativity and opportunity identification can not be ignored.The process of converting creativity into technology,product and service is the process of value creation.At the same time,through the promotion of creativity is the process of identifying opportunities to improve business performance,in order to clarify the relationship,the paper also introduces the situation of information diversity factors,interaction between creativity and information diversity of opportunity recognition process.This article takes the entrepreneurial enterprise as the research object.This paper introduces two models about “creativity---entrepreneurial opportunity recognition---entrepreneurship performance”and”creativity---diversity of information---entrepreneurial opportunity recognition ” to examine the intrinsic linkamong those four variables by means of literature research method,empirical research method and data statistics method.After digging into mass literature,in this paper entrepreneurship performance is measured by survival performance,growth performance and innovation performance,entrepreneurial opportunity recognition is surveyed by feasibility and profitability entrepreneurial opportunity recognition,and Single dimension measurement of creativity and diversity information.Besides,theoretical model and research hypothesis is proved through caring out the collected data by descriptive analysis,reliability analysis,validity analysis,correlation analysis and regression analysis using SPSS21 statistical software.First of all,it is verified that creativity has a positive impact on entrepreneurial performance,growth performance and innovation performance dimension hypothesis are validated,survival performance dimension hypothesis is not verified.In the second place,this paper verifies the creativity can positively influence the entrepreneurial opportunity recognition.The more experience,the higher the entrepreneurial creativity,the more conducive to identifying entrepreneurial opportunities.In the third place,this paper verifies the positive impact of entrepreneurial opportunity recognition and those two dimensions both have positive impact on entrepreneurship performance.In the forth place,this paper verifies the entrepreneurial opportunity recognition plays a partial intermediary role between creativity and entrepreneurship performance.Finally,the results show that the diversity of information is a moderator between creativity and entrepreneurial opportunity recognition.Entrepreneurship scholars agree that creativity is linked to entrepreneurship,as the prerequisite and knowledge base for the innovation,the creativity affects the entrepreneurship performance.At the same time,creativity should promote identifying new opportunities.Entrepreneurship is defined as identifying and exploiting opportunities and it can be conceptualized along the entrepreneurial process which proceeds from identifying opportunities to achieving venture growth.Opportunity identification implies that entrepreneurs use creativeprocesses to perceive new ideas and to put them into action.One would assume that creativity is a factor that has been extensively researched in an area.However,at initial stages,diverse information should help in generating a pool of original ideas that forms the input for subsequent steps of evaluation and refinement,and improve entrepreneurial performance.This research above will enrich the theory of entrepreneurial management,complete the study about creativity,diversity of information,entrepreneurial opportunity recognition and entrepreneurship performance relationship,and supplement the lack of empirical research.Moreover,this paper will help China's venture company understand creativity effect to entrepreneurial performance,comprehend the importance of creativity and entrepreneurial opportunity recognition to entrepreneurial performance,note the impact of diversity of information for entrepreneurial opportunity recognition.Enable venture company pay more attention to the creativity and to enhance the entrepreneurial creativity,to prepare for the identification of new business opportunities,and ultimately access to long-term growth in entrepreneurial performance.