Study On Evaluating And Cultivating The Core Competence Of The 3PL Enterprises

Along with China's taking part in WTO, more and more advanced foreign 3PL enterprises are coming to our logistics service market, such as UPS, FedEx, DHL, TNT and EXEL, which will make Chinese logistics industry be faced to austere challenge. In the face of the tide of global economy and more and more Multinational Corporation, it becomes a inevitable trend to effectively upgrade the 3PL enterprises'core competence in China. However, currently the universal problems are these enterprises don't know whether they have core competence, the core competence is focused on which operations and how powerful is the core competence. At present, in the field of academe, research is mainly about qualitative analysis, whereas a little research is focus on quantitative analysis. Since quantitative analysis is limited to the initial research stage and can't answer the question of what's the 3PL enterprises'core competence, the selected research subject is very helpful to provide scientific and rational method to analyze quantitatively the 3PL enterprises'core competence and very important to help the 3PL enterprises find the right developmental direction and appropriate market orientation.Firstly, to accomplish the research objective, the dissertation starts with the analysis of the connotation of the 3PL enterprises'core competence, and then studies separately the characteristics of the 3PL enterprises , the main considerations of the 3PL enterprises'core competence , the relative theory and the logistics market environment.Secondly, based on the above research, the dissertation puts forward an index system for evaluating the 3PL enterprises' Core Competence. In addition, grounded on the Puzzle Evaluation Method, it establishes an evaluation model for evaluating the 3PL enterprises'core competence. Making use of the basic logistics network , expansibility, consumer value and uniquity as evaluation rules, this model evaluates the 3PL enterprises'core competence scientifically and rationally.And then, the dissertation uses ST-Anda as an example, evaluates the corporation's Core competence in the industry of Fast Moving Consumer Goods in detail.Lastly, according to the current development status of the domestic 3PL enterprises, the dissertation provides some policy and technical advices to cultivate the 3PL enterprises'Core Competence.