Research On Media Forms And Characteristics Of Network Science Popularization In China

President Xi Jinping emphasized that "scientific and technological innovation and scientific popularization are the two wings for realizing innovation and development,and it is necessary to put science popularization in the same position as technological innovation." Making science popular on the Internet is an important mission for the online media in the era.At present,the network platforms such as science websites,WeChat,and Weibo have become the most important media forms for public access to popular science information.However,there are few statistical data related to network science in the national database.Moreover,there is a lack of attention on the development and use of popular science websites,WeChat and Weibo.In view of this,it is of great theoretical value and practical significance to explore the development of Chinese network science popularization to accelerate the construction of popular science information and promote science and technology innovation."Science" is the essential content of "popular science".To measure the popular science is to study the spread and development of science and technology among the public.This paper adopts the method of combining quantitative and qualitative research.Firstly,it analyzes the overall development status of online popular science in China,and recognizes the media types and distribution of science websites,Weibo and WeChat popular science accounts from a macro perspective.Then,based on Lasswell's "5W" propagation factor theory,this paper establishes an analysis framework of network popular science.Specifically,it takes eight mainstream online science popularization organizations in China as examples to micro-measure three different types of network science media such as science websites,popular science Weibo accounts,and WeChat public accounts.Through the above analysis,the characteristics of network science communication are obtained.At last,this paper summarizes the development of network science communication from the aspects of science popularization subject,content,audience and communication effect,and puts forward suggestions.