A Study On Quality And Security Governance Of Fruit And Vegetables Based On Supermarket Supply Chain

Food security has become a major global strategic problem, which is not only related to public health, but also the impact on international trade and social stability. With the rapid growth of China's national economy and the rapid increase in productivity, the consumer's demand for food is changing rapidly, from the initial pursuit of "food quantity" to "food quality", further to"food versatility". However, the food supply situation is not optimistic. Subject to the temptation to maximize the profits, the actors on agricultural supply chain artificially caused a reduction in the food quality and safety. It is related to all the relevant parts on the agri-food supply chain that if the food could be transported safety from production source to consumers. With the improvement of living standards of consumers, the proportion of fruit and vegetable consumption is getting higher and higher. Presently, however, there are most serious problem of quality and safety on the every section of fruit and vegetables supply chain in China. In recent years, the rapid development of the modern supermarket supply chain provides a powerful guarantee for safety and high quality agricultural production and marketing. The goal of this paper is to provide a relatively complete theory of food safety governance framework through the research of supermarket fruit and vegetable supply chain. Further more, I would like to study how to get small scale farmers into modern agricultural supply chain, to produce high-quality agricultural products and to benefit from it.To obtain these goals, I conducted a survey that cover 13 supermarket headquarters in Beijing, 12 fruit and vegetable products suppliers, 80 farmers in Shandong Anqiu, 125 consumers in Beijing, Sichuan Juhe Ecological Agriculture Development Co., Ltd., and the Association of Vegetable Marketing Association Pengzhou from 2006 to 2008. I apply Statistical analysis, Econometric analysis and the cases to evaluate the mechanism of the NGO, the government governance and the market governance. My main finds are: (1) the supermarket development is improving the quality and security of fruit and vegetable. To some extent, in fruit and vegetable processing and marketing stages, the strict testing and random checks at any time may reduce insecurity of fruit and vegetable. (2) The key step for market governance is to establish a highly efficient supply chain system. Each partner should be involved in the highly market governance including the terminal consumers. (3) Government governance is the powerful guarantee to improve the quality and security of fruit and vegetable. (4) NGO governance is indispensable measures to improve the quality and safety of fruit and vegetable products, which is selected by farmer.Based on the conclusion above, we have five policy recommendations: (1) States should increase its support for the supermarket. (2) To develop large-scale agricultural enterprises ensure more and more small scale households to join in the modern agri-food supply chain, in order to increase the farmers'income. (3) To promote professional and technical association of farmers and to strengthen market management and supervision. (4) The Government should perfect the strict laws and regulations associating with the quality and safety of agricultural products. (5) Government should strengthen the construction of agricultural products circulation and management, guide consumers to consume reasonable.