Study On Enterprise Flexible Strategy Decision During Industry Transition Based On Complex System View

Industry transition is a practical and unavoidable problem during the development of social economy. With the increasingly in-depth of economic restructure and industrial structure adjustment in China, in order to promote sustainable growth and development, more and more enterprises try to develop new profit increasing points through industry transition. According to the statistics from databases on economic and financial such as the SFC listed company database and CCER, only in the period from 1996 to 2007 there are over 64% enterprises which have completed or are carrying out industry transition.However, the industry transition is a process which is filled with risk and challenge, and the rise and fall of the industry eliminate numerous enterprises even the leader of the industry that failed to transform. It is mainly because of sunk cost effect, substitution effect and path dependence of innovation, which make enterprises behave rigidly and reduce their ability to response the changeable environment. Thus, an effective way to solve the problem is to strengthen the strategic flexibility of enterprise, and build up a system of dynamic competitive advantage based on flexible strategy. The examples of successful enterprise transition at home and abroad also show that the flexible strategy has played a positive role in promoting the enterprise transition. In recent years, researches on flexible strategy have attracted increasing attention. Also there have been a series of important research results with some guidance and reference values for researches on flexible strategy of enterprises during industry transition. However, there are still some limitations on the research results about the objects, contents and methods.Therefore, according to the practical problems which enterprises are faced with and the deficiency of the existing theoretical researches, this thesis will combine the complexity science with the resource-based view and competence-based view. Meanwhile, it will also conduct a thorough research to decision mechanism of flexible strategy of enterprise during the industrial transition. The main contents include: the influencing factors of industry transition performances and the effective mechanism of flexible strategy, foundation of flexible strategy decisions (the characteristics of strategic environment), meaning of strategic flexibility of enterprise based on complex theory, system design and optimization method of flexible strategy, evolutionary mechanism and control tactics of flexible strategy and countermeasures for transitional enterprises to carry out flexible strategy.Under the backdrop of rapid industrial structure alteration in China, this thesis develops the research background of flexible strategy from structured industry to the changing industry, which has an important theoretical value and practical significance in enriching the theoretical system of strategic management under dynamic environment and improving the strategic management level and sustainable competitiveness of enterprises in China.