Study On The Optimization Of Manufacturing Investment Environment Of Hunan

Manufacturing is an important symbol of comprehensive strength and core competitiveness for a region, and a principal industry which can push the development of national economy. As the pace of economic globalization has accelerated, the flow of cross-border and transregional manufacturing is increasingly active. With the backing of industry chain, co-operation based on division of labor and allocating resources in global context are becoming a basic means for the expansion of international manufacturing, and clustering, clean, low cost and the pursuit of broader market are becoming the internal requirements of international manufacturing. Based on it, Countries of the world take building up better manufacturing investment environment as key way to attract manufacturing investment and promote the status of domestic industrial division, and put it in the position of extremely protruding. In terms of theoretical research, there are not a few experts and scholars who have studied the issue of investment environment, and have formed relative rich knowledge accumulation. However, there are few researches when it refers to the issue of optimization on the manufacturing investment environment in a certain province. Therefore, how to meet new requirements of manufacturing development to establish a new index system and evaluation method of manufacturing investment environment which can be used for measuring and evaluating manufacturing investment environment within a province and proposing optimization strategy directly has more significance on theory and practice for attracting manufacturing investment and promoting core competitiveness in region. Especially in the large context of the competitive strength of traditional cost superior, such as land and labor force etc. being gradually decreased, hard constraints on resources environment being intensified and the development concept and growth modal need to be transformed.This paper researched on the optimization of manufacturing investment environment of Hunan, and tried to sort out correlating research results of the optimization of manufacturing investment environment and analyze characteristics of manufacturing investor and attractor all over the world, then established a new index system and evaluation method of manufacturing investment environment by relating to practical situation in Hunan. Based on it, developed some strategies about how to optimize manufacturing investment environment of Hunan. The key ideas and main research results as follows:(1) The core of the optimization on manufacturing investment environment in each main stream denomination has been sorted out and induced such as international trade theory, international investment theory, industrial clusters theory and sustainable development theory. The optimization theory systems of manufacturing investment environment has been constructed as a whole. The basic rule of manufacturing investment and strategic focus should be paid attention by the optimization of manufacturing investment has been shaped. Then the article developed that implementing scientific development view, reducing production cost, developing comparative advantages, cultivating industrial cluster and achieving sustainable development should be taken as basic emphases for research on the optimization of manufacturing investment environment.(2) Characteristics of manufacturing investor and attractor all over the world have been analyzed comprehensively. On the one hand, based on summaries about general investment motivation, decision process and investment manner of manufacturing investor, the article gave a penetrating analysis of influencing factors on investment motivation, industry choice and investment manner of manufacturing investor in such areas as America, Japan, European Union, NIES and eastern coastal areas in China, and developed that the optimization of manufacturing investment environment should priority focused on the requirements of investor, building whole advantages, cultivating advanced factors, maintaining dynamic adjustment; on the other hand, based on the analysis of manufacturing attractor, the article mainly summarized the attracting strategies and experience in developed countries, developing countries, Asian newly industrializing countries and China's eastern, central and western, and put forward that the optimization of manufacturing investment environment should give prominence to some essential factors such as preferential policy, infrastructure and industry infrastructures etc.(3) The index system of manufacturing investment environment of Hunan has been established. The article established index system of manufacturing investment environment of Hunan whose classification standards are rigidity factors including natural resource, human resource, infrastructure, industry infrastructures, Technological Innovation, market circumstances and factor market and flexibility factors including policy factor, administrative factor, legislation and social humanities factor. And it based on the research on manufacturing investment environment theory and the behavior of investor and attractor, according to the requirements of scientific development view and structuring resources economy and environment friendly society, and investigated more than one manufacturing company in Hunan through investigating questionnaire.The new evaluation approach of manufacturing investment environment based on linguistic value, fuzzy mathematics, intuition fuzzy sets and fuzzy numbers has been proposed, which base on the summary of each current quality and quantitative evaluation method on investment environment and directed into the characteristics and intrinsic discipline of manufacturing investment environment in Hunan.(4) This article proposed that the optimization of manufacturing investment environment of Hunan should follow below principles such as systematic, mutualization, internationalization, Ecologization, orientation and dynamic, implement optimize strategies such as comparative advantages, industrial clusters, factors promotion and functional zone, give prominence to some essential factors which can upgrade infrastructure, industrial clusters, Technological Innovation, marketing system, policy laws, public service, living environment and ecological environment, and perfect system of program, finance, checking and introduction. All the above based on systematically and deeply studied development history, investment scale ,investment industry, investment manner and investment trends of manufacturing investment in Hunan, used new evaluation index and evaluation method proposed by this article, systematically study principal superior and insufficient of manufacturing investment environment in Hunan from quality and quantitative evaluation.(5) With the help of empirical research survey taking Zhuzhou as an example, the article reasoned that it is necessary to optimize the manufacturing investment environment, analyzed superior and insufficient of manufacturing investment environment in Zhuzhou, obtained optimization tactics, proved a series of conclusion obtained by this article, and realized the unification of theoretical research and practical application.