Fundamental Research On Experience Consumption

Every person has an emotion of experience, and an instinct to seek the novel consumption experience. The experience consumption will become one of important trends of future consumption development.The fast development of experience consumption motivates the importance of studying the theoretical problems of experience consumption thoroughly.This article research contribution lies in:First,from a perspective of the life consumption domain and consumers, this study discusses several major theoretical viewpoints on experience consumption, and re-considers some basic concepts and domains associated with experience consumption. Also, it carries out an in-depth and systematic analysis for certain fundamental problems of experience consumption , constructs initially an analytical framework of experience consumption,and extends our understanding for the essence and the inherent laws of experience consumption. For these reasons, this study has potential to make the theoretical innovation and contribution.Second,our research is helpful to satisfying better people's demand for experience consumption, and to the comprehensive improvement of people's health, well-being, and freedom. In addition, it also is advantageous in facilitating the sustainable, fast and healthy development of experience economy and marketing, realizing the integration of the economic efficiency and the social efficiency, and developing the national experience consumption hot spot and the new economical point of growth. Hence, the practical meaning in our research is very significant.Third, our research is advantageous in guiding the right values of experience consumption, promoting the development of the civilized, healthy and scientific experience consumption, improving the free and comprehensive development of people, facilitating the complete construction of the well-off society and socialism harmonious society.This article carries out an in-depth analysis of five fundamental aspects associated with experience consumption:The first aspect is the connotationl and characteristic analysis of experience consumption. There exist six representative perspectives on the economic connotation of experience consumption. Based on the perspectives of life consumption domain and consumers, this study carries out an in-depth analysis of the connotation, the subjectivity,the objectivity of experience consumption as well as its essential attributes and basic features , and discusses the six representative viewpoints of experience consumption.The second is the analysis of demand for experience consumption. The experience consumption has the particularity and the hierarchy, and six basic characteristics. It is important to investigate the important meaning of satisfying demand of experience consumption, and the primary causes of production and development of experience consumption demand. There are two primary modes which satisfy the demand for experience consumption. One is the completely new experience of consumption objects; the other is the completely new experience of consumption environments such as the methods of time conversion, spatial conversion, role acting, going out from home and so on.The third is the analysis of experience consumption objects, that is, investigating the explanation of economically offering objects regarding experience consumption. There are eight categories of experience consumption objects, including the experiencing types of natural landscape, of humanities landscape, of folk custom culture,of products, of services, of computer network, of subject project activities and of experiencing fields. The experience consumption objects have six major characteristics which are associated with nature, history, foreign countries, culture, technology, and new tide fashion, respectively. The main principles the creation and provision of the novel unique experience consumption should take into account are also examined in my study.The fourth is the analysis of value connotation and satisfactory degree of experience consumption. Based on the definitions of value connotation and satisfaction degree of experience consumption and the specification of their function forms, this study carries out a comprehensive analysis for the major features and determinants of experience consumption, and look at the satisfactory degree and ex ante expected value of practical experience consumption and the relationship between them and their influencing factors.The fifth is the analysis of ethics and development of experience consumption. Based on the ethical analysis of experience consumption, I put forward the corresponding criteria and principles measuring whether experience consumption is civilized , healthy and scientific. The erroneous zones of experience consumption mainly includes the luxurious showing-off , superstition and ignorance, vulgarity, illegal evil, network addiction, and incredible oddity. The study will also propose main strategies of promoting the civilized, healthy and scientific development of experience consumption and discuss its future trends of development.The theoretical innovations of this research mainly include the following four aspects:First, based on the perspective of life consumption domain and consumers, this study has initially constructed a theoretically analytical framework of experience consumption. It carries out an in-depth analysis of the basic issues of experience consumption such as its connotation, demand, objects, value, satisfactory degree as well as its ethics and development. The in-depth thinking of certain major principles on experience consumption helps make significant theoretical innovation and contribution to the relevant literature.Second, based on the comparison with the relevant literature, some basic concepts and domains of experience consumption are re-defined and investigated in this study. Specifically, these concepts and domains mainly include the connotation, subjectivity, objectivity, and essential attributes of experience consumption as well as the connotations of value and satisfactory degree of experience consumption. In addition, this article also investigates the function form of comprehensive analysis of value and satisfactory degree of experience consumption.Third, based on the investigation and discrimination of certain academic viewpoints, this study also attempts to propose a new theoretical perspective on experience consumption through an in-depth thinking. For example, via the discriminating analysis of Pine and Gilmore's experience economy theory, I identify eight major categories and six crucial characteristics of experience consumption objects. For six representative viewpoints on experience consumption discriminated and analyzed in my study. I also give my own perspectivesFourth , my study carries out an in-depth theoretical analysis and summarization of some basic questions on experience consumption. For example, I comprehensively investigate the influencing factors of experience utility and the determination and changing situations of satisfactory degrees of experience consumption. The basic characteristic, major erroneous zones and development strategies associated with experience consumption are also analyzed deeply in this study.