Study On Strategy Selection And Evolution Route Of Enterprises In Supply Chain Based On Quasi-Cooperative Game

In order to pursing validality of transition costs and also decreasing it within whole system, supply chain management(SCM) puts all factors into consideration, which influence product cost and process of serving customs. As is known to all, the two basic hard problems for SCM are optimizing global system and managing uncertainty.SCM is a tool for enterprises to acquiring competitive Advantage. SCM is a process to designing and keeping a mechanism or mode, through which, key enterprise can make use of power of partner-enterprises to devolope own core advantage through resource intergration, so that he and global supply chain network would be able to acquire competitive advantage. However, the formation of this mechanism or mode is usually involved to many kinds of game behaviors between partners in supply chain network. This paper focus on the strategic option and interaction within supply chain enterprise nodes, and gives an empirical study on non-cooperation and cooperation between enterprises. The main content in the paper is followed:Based on the definition of modern manufacturing, we explained that supply chain network is a source of competitive advantage for enterprises, and also highlighted the importance of competition in the industry. At the same time, we make essentially the difficulties of SCM back to the prolem of interaction within enterprises.Then we point out that there exists great power for game theory to explain the formation of mechanism and mode of SCM.But the existed literature, the only non-cooperative game or cooperative game was used to describe and analyze the interaction between the enterprise options in supply chain. This paper explained that this game dualism is too idealistic. From empirical point of view, between the non-cooperative game and cooperative game should exist a bipolar game evolution. We firstly introduce the concept of quasi-cooperative game, and define its definition and scope.We have studied the influence from the lease complete extent, information concentration, confidence level,the three aspects on the supply chain enterprise behavior and the impact of strategy options. Then we introduce the mechanism of quasi-cooperation forming. We focuse on analysis of the contract, information, trust the three dimensions giving the impact between non-cooperative game the cooperative game, and also prove the instability of cooperation relation influenced by that three aspects.We use evolutionary game theory to research on practical industry enterprise groups in the strategy options and route of non-cooperation and cooperation. We integrate quasi-cooperative theory and problem resulted from the contract (C), information (I) and trust (T). We use the duplication dynamic model to describe the formulation of ratio change of a complex system determined by C/I/T three-dimensional effects, and also give out the stable evolutionary strategic equilibrium respectively.We finally pointed out that we may change enterprise's game result through exerting influence to three dimensions the contract (C), information (I), trust (T), based on the quasi-cooperative game theory. As empirical analysis, we will abstract the two core enterprises from industry in order (O), the response capability (R), the price (P) as a strategic set of game in the process of analyzing that ORP game model not only reflects the enterprises and suppliers in parts of Game process of the evolution routle, but also reflects the confidence-building mechanisms and contract give a mandatory-driven process to both sides in quasi-cooperative game.