The Study On The Value Passing Mechanism In Creative Industry Value Chain

Many differences exist between traditional industry and the newly-emerging creative industries. The development of creative industries requires the attentions of value creation, value passing, and value added which in the process of value passing. The focus of industrial management should be changed from the physical management to the value-based management. The approach of theoretical analysis combined with logical space analysis, the macroscopic examination combined with the microscopic analysis, game theory combined with mathematical model analysis are be used. The paper discusses with emphasis on the problem of creative industry value chain and the value passing mechanism of creative industry value chain.Based on the research of creative industry, the definition of creative industry is given from the perspective of economic entities, the term of the creative products in the definition is given a reasonable explanation for the relative scientific; The comparison in the development characteristics of creative industries are made between the rising star of Korea and China, in order to strengthen the recognize of the characteristics of the creative industry from a practical point of view.Through the synthesis of the value chain, the industry value chain related concepts, the paper proposed the conception of creative industry value chain. Pointed out four distinct characteristic of the creative industries value chain; In accordance with the principles and steps of building creative industry value chain, The key points of four levels which are horizontal expansion, vertical extension, static state and dynamic state are specified in the building of creative industry value chain. The creative industries value chain structure model are designed on the horizontal, vertical, static, dynamic dimensions, and take them as a system, exploratory to design the strategic of creative industries value chain management.The final implementation of value creation, value passing and value added in the creative industries is through the consumers' identification to realize. In order to hold the chance of market-oriented in the process of value passing, the paper analysis the value passing channels and the impact of market-oriented of the creative industries.Based on the double-layer value transferring structure, the problem of incentive tactic model about the value passing of creative industry value chain is researched. Through the analysis of the model, it is known that: if the copyright assignor never use the incentive tactic, the copyright assignee will not cooperate with the copyright assignor on the value incentive to the consumer and the amount of the consumer's identification will have no change; if the copyright assignor selects and adopts the right incentive tactic, the consumers' identification will be approved, moreover the value rising space will be enlarged. The problems of competition or incentive of a game theory equilibrium between the main roles in creative industry who are known as a copyright assignor and a copyright assignee are researched. Through the game theory model analysis, it was found that in the condition of Nash equilibrium there are no subsidies exist, their own value promotion efforts and expected profits increase with the unit profit of creative products increasing; in the situation of Stackelberg equilibrium, though the inputs are more than them in Nash equilibrium, the total profit they get are much more higher.Simulate the real market environment, a model of the value passing network in creative industry is build, through the analysis of the model, it is known that: when the value passing network in creative industries achieve balance, different copyright assignors and different copyright assignees in the creative products market can achieve optimal decision-making, and the creative products can approve max consumers' identification. Iterative method is used to solve the problem of value passing network equilibrium in creative industries, prove that the existence of this solution under certain conditions, as well as the rapid convergence conditions to implement the solution. It is means that the shortest path can be found to achieve optimal decision-making of the main roles in the value passing network of creative industry.At last, the model of regional characteristics system for the value chain of creative industry district is used to expound the problems of creative industries value chain on regional characteristics; Exploratory to advice the future development of creative industries value chain management.