| Technological innovation has been one of the essential instruments for today's corporation to gain core competence, and for nation to improve comprehensive power. This dissertation was intended to study the relationship between innovative behaviors (IB) and organizational innovation climate (OIC) oriented corporate social responsibility (CSR) at Chinese corporation. The logic was how to reduce risks related with economy, law, ethics and other unpredictable risks through undertaking corporate social responsibility, then promoting the formation of organizational innovation climate and triggering innovative behaviors.For Chinese firms, it was little explicit in concepts and practice to understand these problems including what is CSR, how to undertake CSR, how much CSR should be undertaken and what consequences would be engendered. This dissertation attempted to explore theoretically CSR, OIC and IB, then provided solving reference to those problems above, simultaneously produced effects on improving competence of corporation or nation and responsibility sense of ownership. The research was constituted of three parts, including: (1) locally examination of CSR model from employee, one of stakeholders, based on existing literature to conclude the CSR model's fitness in China; (2) further exploring the influencing variables of OIC to fill up the vacancy of research regarding OIC systematically in China; (3) exploring the effects of OIC oriented differently CSRO on innovative behaviors. According to these research contents, eight chapters were organized as the following:Chapter 1 is introduction, involving research problems, issues, research purposes, contents, research spectrum. Simultaneously, the research meaning is summarized from theory and practice, and the method of research and design, the content and structure of research were put forward in this chapter.Chapter 2 is literature review.This chapter mainly give a more comprehensive study of the literature involving corporate social responsibility, organizational innovation climate and innovative behavior. Contribution and inadequacies of the previous studies also were advanced.Chapter 3 is about theoretical models and research hypothesises. In this chapter five major hypothesises were brought forward, including 15 sub-hypothesis. Five major hypothesises are listed as follows: firstly, CSR was composed of economic responsibility, legal responsibility, ethical responsibility and philanthropy responsibility in Chinese culture; secondly, OIC in China includes sufficient resources for R & D, employee development, sustainable development and leadership support; thirdly, OIC strength in economy-oriented organization was weaker than in social oriented organization; fourthly, innovative behaviors in economy-oriented organization was significantly different from social oriented organization; lastly, the influences of OIC on innovative behaviors in economy-oriented organization was weaker than in social-oriented organization.Chapter 4 mainly introduced questionnaire design, small-sample test and formal survey. Since the research need, Aupperle's (1984)"Corporate Social Responsibility and Ethics research questionnaire"was utilized in this study. But Aupperle's questionnaire assumed that CSR was composed of economic responsibility, law responsibility, ethical responsibility and philanthropy responsibility. The direct utilization of the questionnaire in China will affect scientific nature and rationality of this study. Therefore first of all Quazi's (2000) questionnaire involving description of various CSR was filled out by Chinese subjects. Through the factor analysis procedure onto the data, the CSR structure identified with Aupperle (1984) was proved in China. Then we utilized Aupperle's questionnaire to collect individuals'response, and reliability analysis in pilot test and formal survey was examined. Through comparison among valid and reliable scales on organizational innovative climate, the OIC questionnaire was developed, including 31 items. After pilot test, 25 items were retained. Innovative behaviors scale with 7 items modified by Wu Ching-chi's (1996) was utilized to assess the employees'behaviors. Through analyzing data, these questionnaires had good reliability, convergent validity and discriminant validity.Chapter 5 mainly focuses on cognition and orientation of CSR. Firstly we proved that CSR included economic responsibility, law responsibility, ethical responsibility and philanthropy responsibility, and economic responsibility had strongly negative correlations with three other parts. Secondly, from the influence of demography on cognition of CSR, female paid more attention on organizational economic responsibility, and ethical responsibility was emphasized by employees with doctor degree. Employees with different tenure perceived economic responsibility dissimilarly, and employees in different region, different age, and gender pressed ethical responsibility in the same way. Thirdly, from the influence of organizational characteristics on CSR, enterprises owned by nation paid more attention on philanthropy responsibility, legal and philanthropy responsibility were emphasized in biopharmaceutical industry, enterprises with far smaller marketing share than its competitor focused on the realization of economic responsibility and ignored philanthropy responsibility, enterprises with greater marketing share are reverse by the square. Finally, according to more attention on economic performance or social performance, these enterprises'CSR were divided into social orientation and economic orientation. Chapter 6 studied the organization innovative cliamte under different CSRO. Through explorative and confirmative factor analysis seperately based on half of data, the four factor structure of OIC was proved, including sufficient resources in R&D, employee development, sustainable growth, and leadership support. Secondly, from the impact of demographic characteristics on organizational innovation climate, gender, age, and educational level had no significant effects on OIC, but tenure and position level had. From the impact of enterprise characteristics, organization size, industry, development stage and industry marketing share with the exclusion of organizaitional nature had significant effects on OIC. Consequently, the influences of control variables on OIC were analyzed. Finally, we concluded that OIC under different CSR orientation is significantly discrepant.Chapter 7 involved relationship between organization innovative climate and innovative behaviors under different CSRO. Firstly, the influences of demographic and organizational characteristics on innovative behaviors, and control variables were confirmed to explore more rationally different CSR oriented organization's innovative climate has different forecast for innovative behavior, and avoid control variables have a great impact on the result variables. If the intermediary variables are verified has very small impact on the result variables, it is a research results with meaningless. Secondly we found that innovative behaviors were significant different in the economic orientation organizations and social orientation organization. Finally, contrasting the economy-oriented organization and society-oriented organization through regression analysis and structural equation analysis, we found that only leadership support of economy-oriented organization had forecasting effect on innovation behavior, and all dimensions of OIC in society-oriented organizational, such as R&D sufficient resources, employee development, sustainable development and leadership support, had a significant impact on innovation behavior. Chapter 8 is the research conclusion and prospect. An overall summary was presented in this chapter, and research limitation and ruture research were put forward.This dissertation mainly has three theoretical contribution points as follows:(1) Conceptual model of CSR and types of CSRO in China are certificated. Corporate social responsibility model of Carroll has been evidenced by many foreign scholars and proved to be more mature. Aupperle's orientation of corporate social responsibility has made up blank which study corporate social responsibility from the perspective of stakeholders, and has also been verified by many foreign scholars for home research and cross-country comparisons. Domestic research of corporate social responsibility began to flourish in recent years, but it lacks research of positive aspects. In this study, through the use of different corporate social responsibility questionnaires aiming at the Chinese managers and technical staff of three varying scale of the survey, we obtained that the universal meaning of corporate social responsibility awareness in Chinese context verified Carroll conceptual model of social responsibility, and use Aupperle's CSRO type to be the background variable of the study, it is the frontiers of research in the country.(2) Systematic research of relation between corporate social responsibility and organization innovation climate. At present, foreign scholars have studied the relationship between corporate social responsibility and some of the dimensions of organizational innovation climate, such as resources, sustainable growth, leadership support, employee development, organizational values and so on. But at home and abroad there is no systematic research between corporate social responsibility and organizational innovation climate. This paper will attempt to through the background variables--corporate social responsibility orientation—verify the significant different between economic-oriented organizational innovation climate and social-oriented organizational innovation climate in the Chinese background, which also belongs to this study one of the theoretical innovation.(3) Relationship research on corporate social responsibility oriented organizational innovative climate and innovative behavior. There are many current studies about impact of organization innovative climate on result variables, such as innovation performance, innovative behaviors. But based on the social responsibility of enterprises, there is no literature to study the different predictions of innovative behaviors owing to OIC in economic orientation and social orientation organization. It is in the forefront of research at home and abroad, and is also the innovation of this study.This research also has some suggestions for management as follows: (1) Given that Chinese employees'consider corporate social responsibility as economic responsibility, law responsibility, ethical responsibility and philanthropy responsibility, and pointed out that the Chinese culture of corporate social responsibility awareness has four errors, enterprises should coordinate better the relationship of four part of corporate social responsibility, set down strategies, and implemented with Chinese characteristics "Corporate Social Responsibility Code". (2) In view of the strength of society-oriented organizational innovative climate was stronger than economy-oriented organization, enterprises should be integrated corporate social responsibility orientation, strategically choose the R & D projects and put adequate resources, nurture employees'sense of corporate social responsibility, insist a sense of social responsibility of the sustainable development R & D model, encourage managers to support technological innovation with social responsibility. (3) In view of the society-oriented organization compared to the economy-oriented organization has more conducive to the formation of innovative behavior, enterprises should pay more attention to corporate social performance, cultivate organizations innovation climate, thereby promote emerging of innovative behavior.
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