China National Tourism Resort Development Strategy

National Resort of China means Dalian Jinshitan,Qingdao Shilaoren, Suzhou Taihu,Wuxi Taihu, Shanghai Sheshan,Hangzhou Zhijiang,Fujian Wuyishan,Fujian Meizhou Island, Guangzhou Nanhu, Kunming Dianchi, Sanya Yalong Bay and Beihai Yintan, which was approved by the State Council of China during 1992 to 1995.After then,no any new National Resort was approved by now.As the first practice of resort development in China,National Resorts of China has made remarkable achievements during the past 18 years; meanwhile,there are also many problems which would affect its further development.This paper,therefore,based on Strategy Theory,Tourism Development Strategy Theory and Sustainable Development Theory, aims to find a way out for National Resort of China through researching on its development strategy.The paper firstly reviews the development background,process and status of National Resort of China,then refers to resort development in Mexico and National Park System development in America,and then proposes the development strategy for National Resort of China,which covers concept,position, vision,strategies,plans and supporting system. Finally, takes Shanghai Sheshan National Resort as an example and makes an empirical study.The innovation of this paper lies on its two perspectives of "resort" and "national" when analyzing National Resort of China.The paper clearly defines National Resort of China as"a national resort which has first-class resources;represents China tourism image and reflects China characters"and its vision should be" International new resorts center" (for the whole)and "world-class resort" (for a single),therefore,its "national" position must be clarified and emphasized.The paper, then proposes four strategies and five plans for National Resort of China.The four strategies are "state-owned strategy", "excellence and demonstration strategy", "symbiosis strategy",and "leapfrog development strategy",and the five plans are "accelerating development", "transition and upgrade", "national layout", "cooperation-competition" and "integrated marketing".Moreover, the paper also gives some suggestion on supporting system,such as to set up the management system of "State-local government-National Resort",to optimize the governance of a single National Resort,to set up relevant laws,regulations and policies,to set up Foundation for National Resort of China and so on, so that to facilitate the implementation of the development strategy.