National Regional Tourist To Build Research

Ethnic regions are rich in tourism resources. Tourism development is vast, as is the economic potential. In particular, after the implementation of the western development strategy, the state set forth a support policy that has greatly promoted the tourism development in ethnic minority areas. However, due to a shortage of funds, limited experience in tourism marketing, small marketing channels and other practical issues, national tourist destinations in the regions are difficult and costly to achieve with little success in marketing activities to achieve competitive advantage. Meanwhile, in the current marketing of tourist destinations there are the following major problems, such as marketing the main body is unclear, marketing target is blind, marketing objectives are not defined, marketing objectives is not defined, and marketing pattern is duplicate. Therefore, from the development of tourism destination marketing to tourist-guest source building will become the inevitable trend. Tourism areas to benefit most from this attention will be in the ethnic minority areas, particularly in medium and promising development tourist destinations, this must be done in an effective way to participate in market competition.This will regulate the research and empirical research, qualitative and quantitative analysis in combination with the economics, tourism, marketing, consumer behavior of the basic principles and national development of regional tourism destinations. The actual combination, through the questionnaire survey, expert interviews, academic literature analysis, mathematical statistical analysis, the phenomenon of analysis, inductive method of deductive reasoning and other specific areas of the national tourism development carried out in in-depth analysis. On this basis, this paper explored the development of China's tourism destination marketing trends and proposed the basic idea of tourist-guest source building.This article discusses the topic based on the principles of systematic of theory and practice, analyzing problems and solving problem. The main content is divided into six parts:The introduction describes the research background and the topics of significance, focusing on related research developments of domestic and abroad to elaborate the main elements of the thesis, research methodology, as well as innovation.Chapter 1 starts with the development of tourism destination marketing, analysis of the tourism destination marketing competition and the market problems. In accordance with the above-mentioned issues are tourist source to build the tourist-guest source. This further explores the national tourist source region to build the strengths, weaknesses, opportunities and challenges, at the same time putting forward the basic requirements for its construction.Chapter 2 studies the ethnic regions to build tourist-guest source, market timing and basic conditions, for the economic environment, social environment, demographic factors, holiday conditions, supply levels and market conditions. This includes a comprehensive analysis, summed up in the national area. The external conditions are basically ripe for building a tourist infrastructure. It is also a detailed analyse of the related disciplines of research results, combined with tourism development practice, to build the basis of a theoretical framework for the tourist-guest source building of ethnic regions. This part of the follow-up study provides a theoretical basis.Chapter 3 is a combination of the above analysis to divide the tourist of tourist-guest source in the "terminal, stratum, place, market" four levels of classification and separately for each level of analysis, such as the tourism motivation analysis of tourist-guest terminal, tourism needs analysis of tourist-guest stratum, the tourist flow analysis of tourist-guest source, tourism development trend analysis of tourist-guest markets, etc. It is based on analysis content, summing up the evaluation of tourist market indicators, in order to build a tourist source. This part of the focus of this paper is the empirical research and methodological approach of the beginning and the basis.Chapter four, through field visits and research, tourism destinations of ethnic regions would be divided into three levels of development, namely advancing development, medium development and promising development for different development types, respectively selected representative tourist destinations, through case study and propose the construction of key tourist-guest source. This part is the empirical analysis about tourist-guest source building of ethnic regions, as well as to link the other areas.Chapter five systematically structured the various service platform of tourist-guest source building by the logical reasoning of the mode of tourist-guest source building. Combined with tourism practice, this part put forward corresponding countermeasures from the following five aspects:setting up operational mechanisms, tourist-guest source to run the establishment, perfect the service platform systems, enhance regional tourism cooperation, promote the concept of tourism services and innovative tourism marketing methods. This part is not only echoed the theme of writing, but also by a collection of theoretical innovation in this paper.Innovations of this article are mainly manifested in the following aspects:First, addresses the problems of the tourism destination marketing, this article proposed the basic idea of tourist-guest source building, analyzed the ethnic minority areas to build the feasibility of tourism; Second, from the point of tourist-guest, this article studied travel motivations, travel demand, tourism flows and tourism development trends in accordance with "terminal, stratum, place, market "four levels, and structured the evaluation index system of tourist-guest source building; Third, based on tourism market segmentation theory, this article combined the development-type of tourist destination with building-object of tourist-guest source and proposed tier theory; Fourth, this article has deduced the mode of tourist-guest source building through competitive trends analysis of the tourism market; Fifth, based on service marketing theory, this article putted forward the construction methods and implementation countermeasures of tourist-guest source.