Research On Relational Governance Theory For Inter-firm Partnership Based On Process And Structure Design

Under circumstance of economic globalization and information society, market competition is becoming serious gradually, enterprises cannot accquire competition predomince singlely. The competition of enterprises is tranfer to the competiton of supply chain network which is consist of client, supplier, techonolgy center, manufacturer, dealer and sevice provider. Relationship is a important connection that maintain supply chain operation. Effective partnership governance, is becoming a important method for supply chain performance enhancement.Parternship governance belongs to the field of enterprises boundary management. It is not only a kind of management thought, but also a important management practice. Relationship governance is a hybrid governance mode between market governace and Bureaucracy governance. Relationship governance is a kind of cooperation goverance which is not depended on market and power solely. Relationship governance is refer to"inter-firm deal combining relationship speific assets"and"inserting inter-organization structure and process". Relationship governance is a organization which takes proper governance mechansim and positive attitude, to manage inter-firm behavior. Relationship governance include economic governance and social governance mechanisms. Economic governance is refer to:contract, specific invest and value foster mechanisms. Social governace is refer to: construction of relationship factors and relationship network. Enterprises partnership represent a trend of relationship development. Effective partnership governance will rise relationship performance, promote accquirement of relationship value, and enhance competitiveness of corporation and supply chain. According to analysis of concept and theory, the paper proposes a relationship governance theory framework and suggests an analysis system of relationship governance structure and process.Firstly, combing the research progress of inter-firm relationship and relationship governance theories, it defines research content,theoritical and practical meaning of the research are further put forward.Secondly, it analyses meaning, characteric of inter-firm relationship and evolution of enterprises partnership. It studies concept of relationship governance, and compare difference of relationship governance and corporate governance. It proposes a theory framework of relationship governance: based on foundentmental theory relationship governance and value creation, enterprises should carry relationship process governance and structural governance.Thirdly, it studies traditional mechanism of partnership governance and proposes mechanism of relationship governance based on value creation, which is consist of: relationship process, aim, methods. According to classification of partnership, it analyses competition predominance obtain in relationship continuance. it studies continuance of strategy partnership and condition of relationship rents creation.It analyses difference between entity evaluation and relationship evaluation, and proposes a model of partner continuance and relationship evaluation. The model include three phases: partner classification, relationship evaluation and relationship continuance.Fourthly, it studies contract governance in relational governance structure. It analyses classification and governance methods of normal contract, and compares difference between supply chain relationship contract and classical contract. It forms a supply chain contract model, and designs a revenue-sharing contract cordination model. Considering asset ownership and governance regimes, it analyses self-enforcement condition of relational contract. The key element of relational contract self-enforcement is equation between renege temption and enforcement income.Fifthly, from the view of relationship capital construction, it analyzes socialization process of partnership governance. It analyses constituation of supply chain relational capital and proposes a model which is consist of socialization process, relationship capital construction and supply chain performance. Socialization mechanisms facilitate the construction of relational supply chain capital and cognitive supply chain capital, and promote supply chain performance. Depending on construction of social network, actors accquire network centrality predominance and network surplus, and accelerate supply chain performance.Sixthly, it analyses relationship factors of partnership continuance and proposes that classification relationship governance factors include: attribute factors, structure factors, performance factors. It proposes a general model of relationship governance which include outer influence. Analyzing constitution of relationship value, it put forward an structural model for relationship continuance and evaluation based on value orientation. Finally, it implements a case study. HaFei automobile group's main enterprises include:HaFei automobile, DongAn power and DongAn mitsubishi. Based on the case analysis of HaFei group supply chain partnership, it verifies theory and model in the paper.