| Rural economy is a significant component in regional economy, which ensures the nation's grain security, provides labor, raw materials and market to the urban economy of the central area. Since the financial crisis in 2007, the global economy has been slow in recovery, the western developed countries haven't sorted out proper solution, and the growth in world economy has experienced ups and downs. At present, every nation takes the issue that how to step out of the crisis as soon as possible as their key project in development. Under such background, China implemented"The Plan to Stimulate Economic Growth of Four Trillion"which emphasizes the enlargement in the scale of infrastructure construction and enhancement in consumption of industrial products in rural areas. This measure temporarily decreases the impact of global financial crisis and maintains the rapid economic growth. However, this method is only a temporary measure of the nation intervening the economic growth, which does not own the feature of sustainable development. Therefore, it is a crucial task which matters the future of China and people's livelihood that to seek new market for huge amount of domestic industrial products and to make up the negative effects in economic growth brought by decrease in export. Chinese large rural areas gather most of Chinese population, which is a potential and tremendous consuming market of industrial products. Meanwhile, the developing strategy of emphasizing industry instead of agriculture, and city instead of countryside seriously has imbalanced the development in industry and agriculture, and in city and countryside. The national economy stepped into a new developing period in which industry regurgitation-feeds agriculture, and city promotes countryside. At this critical point, transforming the method of rural economic growth, seeking rural economic growth point, and enhancing the economic competiveness of rural areas and consumption power in industrial products are the premises for the green, healthy and sustainable development of national economy.This essay takes"rural specialty industry"as the research target, and profoundly explores economic mode existing in rural social production and rural life. It systematically studies and analyzes the related domestic and abroad rural economic theories, industrial regional theories and industrial cluster theories, and finds out the proper core of these classical theories such as dualistic economic structure theory, core and periphery theory, growth pole theory, location theory, assemble triangle theory, accumulation circle theory, regional competitive advantage, which are helpful to the development of rural specialty industry theory. The paper also investigates the wine industry in France, Israeli specialty agricultural industry, Japanese"one country one industry", green vegetable industry in Shandong Shouguang, tea industry in Fujian. On the basis of these studies, the paper defines the"rural specialty industry"for the first time, which on the foundation of natural, geological and humane resources advantage peculiar to the original rural area, owns high commercial value and exploration potential, relates closely to the city and industry and agriculture, possesses core technologies and proprietary intellectual property rights, maintains proper scale, can propel the rural economy and is special and exclusive industry. It points out that rural specialty industry owns originality based on resources advantage, owns proper scale based on specialty's monopoly, is inseparable from certain geological space based on special transportation method, is historically transmitted based on craft accumulation and can be developed based on inner vitality.Rural specialty industry possesses significant part in rural economy, which is the most active and most creative part in rural economy, and also is an important force in changing rural economic growth method, strengthening the relationship between industry and agriculture and enhancing regional economic competitiveness. Developing the rural specialty industry is beneficial to the promotion of economic quality and market competiveness of the whole rural region; is beneficial to the increase the peasants'income in rural areas and the decrease in the rural poor population; is beneficial to the decrease in social conflict in rural areas and the promotion of social harmony in rural areas. Rural specialty industry, in order to gain better and faster development, should implement the method of cluster. During this process, regularity, openness, relatedness, universality and functionality should be handle appropriately, in order to ensure the operation of cluster of rural specialty into high quality. Regularity is an effective insurance for the rural specialty industry's healthy development; openness is a must choice for the rural specialty industry to develop; relatedness is the inner power for the rural specialty industry to survive; universality is the necessary preparation for the rural specialty to step into international market; functionality is the self orientation of the rural specialty industry in the whole national economy.On the basis of these theory analyses, through the conclusion of experience and lesson in the development of domestic and abroad rural specialty industry, we finds out that there are seven elements influencing the development of rural specialty industry, i.e., resources advantage, technological innovation, political environment, market need, capital investment, human resources storage and industrial cluster. In these elements, resources advantage is the premise for the rural specialty industry to develop, technological innovation is the key for the rural specialty industry to develop, market need is the target, capital investment is the propeller, human resources storage is the foundation, and industrial cluster is the effective way. These seven factors relate to each other closely, with interaction and inter promotion, which all function in the development of the rural specialty industry.In the present years, depending on the green agriculture and gardening, Jilin province develops their rural specialty industry. In 2008, the gross product of provincial rural specialty industry passes 100 billion, became the second biggest pillar industry following automobile industry, and functioned positively in regional economic development. Ginseng, deer, medicine, wine, flower, further processing of corn, wood frog and green food industry are the eight representative rural specialty industries in Jilin province. Among the factors influencing these eight rural specialty industries, resources advantage and market need perform well; capital investment and industrial cluster perform commonly; political environment, technological innovation and human resources storage perform badly. Therefore, the rural specialty industry in Jilin province is still in the initial period depending on abundant resources and great market need. With the shortage in capital investment and in cluster, Jilin province is not powerful enough to resist the market risk, the industry develops irregularly, with high possibility in chanciness of economic development. This is resulted from the common political environment, lack in technological innovation and in human resources storage of the rural specialty industries in Jilin province.To sum up, in order to speed up the development of rural specialty industry in Jilin province, the political environment should be optimized, innovative power should be enhanced, and human resources storage should be enlarged. We should continue to attach great importance on the development of rural specialty industry, cultivate specialty rural brand, build close links between rural specialty industry and agriculture and industry, and maintain the"Jilin experience"which is export orientated. The emphasis is on the enhancement of the strategic position of rural specialty industry, on the method of cluster. Also, financial aid should be enlarged, human resources foundation should be constructed, management regularities in this field should be perfected and market regularities should be constructed. |