The Analysis Of The Plight And Breakthrough Of Chinese Documentary Media Integration Practice From The Perspective Of Audience

With the coming of all media time,media integration respected has also remolded integrated production and communication mode of Chinese documentary.The academic circles analyze the current situation of media convergence from the perspective of media center,and thought that media convergence is the inevitable trend of the current documentary transformation.The reflection on the integration of documentary media from the perspective of Audience Center is missing.We can understand the audience’s real needs and opinions through the questionnaire survey and interviews to provide relevant ways to provide proof.We found that the choice of audience is content based and channel supplemented,and the age is the main factor to the difference of choice.Based on the analysis of documentary research and practice,we can see the problems in the practice of Chinese documentary media integration more effectively focued on the audience:different channel documentary mixed together,the cooperation of station and network failed,the importance to form is more attached than cultural connotation.We have found some measures of Chinese documentary media integration from the audience perspective:respect the audience habits and develop TV documentary;marketing accurately according to the different audience;make the audience to become common interests with crowd-funding from capital to content.