The Reformation And Innovation Of Chinese Cultural Management System And Mechanism

The development of culture is not only the great power to change chinese development, but also the power to promote the mode of economic development, reduce the income gap between urban and rural areas, and achieve balanced social development. For the reason of balanced and sustainable development, the development and prosperity of culture is becoming the great needs of the times. But traditional culture management system is becoming difficult to adapt to the needs of the new era, and hard to satisfy the growing cultural needs.Cultural is still a relatively weak field.Three issues talking above is becoming a key restricting factor of the development of cultural. Many problems influence the supply of culture goods and service:"externalities" of cultural goods lead to the lack of market goods supply. "Baumol’s cost disease" is widely exits in the product process of cultural goods,which leading to the increasing cost. Uncertainty affect the sustainable development of culture. To build a good cultural ecology, solve three problems of "externalities", "Baumol’s cost disease" and "uncertainty" is becoming a great important aspect of Chinese cultural management system reform."Building a more efficient culture supply system, Meeting the growing cultural needs "has always been the most important goal of cultural reform. This paper based on the three key issues to study Chinese cultural management system reform.Conclusions show that the performance of Chinese cultural reform isclosely related to the ability of solving three problems above.The reason of great progress in somecultural areas is simply because the reform measures have helped to solve these three problems, and vice versa. So the solve of three problems is the key of Chinese cultural management system reform.Firstly, we emphasize "externalities","Baumors cost disease"and "uncertainty"is outstanding issues in current Chinese culture management system refom.We give theoretical explanation, description of the performance in cultural produce process, and solutions to the three issues,to construct a three-dimensional theoretical framework of Chinese culture management system reform.Secondly, based on the three-dimensional perspective,we card the history of the reform process and sort out the evaluation of the status quo. The separation of cultural undertakings and industry,the basic idea of category management’s actually based on the level of externalities of cultural goods.The separation of cultural undertakings and industry is aslo the process of reconstruct government funding system, to solve the three isues above. And meanwhile, cultural reform is also facing the legal construction lag and low law enforcement efficiency. Finally, we based on Stochastic Frontier Analysis (SFA) model to test the performance of Chinese culture system reform.Again, solely relying on the market force has difficult to solve "externalities", "Baumol’s cost disease" and "growing uncertainty" problems, we need to combinethe market forces and government forces.Therefore, the exact definition of the functions of government in cultural aspectis a critical question.The overall objective of government is to build a more efficient culture supply system,Meeting the growing cultural needs. Based on the supply side, government should fulfill "Encourage free creation of social culture", and based on the demand side, government should fulfill "Guide cultural consumption and communication". According to the "externalities" and "Baumol’s cost disease" characteristics,we build a government cultural incentive regulation model,and based on the network externality theory, we build a model of cultural identity,to illustrate the theoretical basis and realize the path of two functions of government.Finally, based on the three-dimensional perspective of the cultural management system and the border of government functions in the cultural management process, we proposed the future path of Chinese culture management system reform.For one thing, we should focus on thethree-dimension,transfer "a single management" to "cultural cohabitation management ",the "administration management" to the "rule of law management","unified management" to "differences in management",and make use of policy, finance and diversified investment and financing system to guide and support the development of culture. On the other hand, based on the theoretical framework of deterrence and reputation mechanism, we build a model of cultural market administrative enforcement, to improve the cultural market comprehensive law enforcement system, enhance the effectiveof cultural management efficiency, and create a favorable environment for the development of cultural, to format the support and protection for the innovation of Chinese culture management system reform.