The Pathway Chosen Of Improving Party Newspaper’s Credibility In New Media’s Era

As the central organ of the party newspaper of the party committee, has a pivotal role in the mass media. Party newspaper as the party’s mouthpiece, the primary responsibility to promote the party’s theory, line, principles and policies, but Also preached Marxism-Leninism, Mao Zedong Thought, Deng Xiaoping Theory, "Three Represents" important thought, the scientific concept of development and China’s main positions dream, or analysis of the major developed countries situation and major political news media venues.Over the years, the party newspaper, with its higher authority, influence and credibility for the masses engaged in guiding public opinion, the media in the competition has maintained a position in the mainstream media. However, as the Internet, mobile phones, represented by the emergence of new media, due to the diversity of its manifestations, the timeliness of news and information and other advantages, making the already contradictory to the media market more competitive. Faced with this fast and violent new media, the party newspaper highlights slowly false reports, paid news and other issues, making the party newspaper’s credibility has been a huge challenge. Although the past few years, the party newspaper content from multiple dimensions, layout and distribution and other reform and innovation, and interact with reported net new forms reported net integration to enhance the influence and credibility of the party newspaper. But in the era of new media on how to better run the party newspaper? How to make the party newspaper to better serve the party and government services, but also for the masses service? How to use new media to enhance the party newspaper credibility, we need to seriously study and explore issues. Therefore, this paper will rely on the background of the new media and traditional media with impact, based on the party newspaper, the credibility of this situation for the party newspaper, trying to explore a practical integration of the road, so that the party newspaper quickly gain a foothold in the new media age, and make some enhance the credibility of the party newspaper route and method.Introduction of This article first introduces the subject and the background research significance of the topic, the study of new media, the party newspaper and the party newspaper credibility were reviewed, and the current domestic and international research this topic summary and evaluation Finally, this study methods and innovation place.Chapter One: Newspapers and media communication environment to build credibility. This section from two aspects. On the one hand, from the traditional media environment, as well as the credibility of the party newspaper carding status quo reasons for this situation. On the other hand, compared to the traditional media environment, after the emergence of new media, the party newspaper credibility What is the status? What problems exist again?Chapter Two: New Media Era party newspaper credibility Challenges and Opportunities. For the first part of the new media to reflect the emergence of the party newspaper credibility problems, respectively, from the foreign environment, the party newspaper’s own analysis of three aspects of the medium itself and the challenges facing the party newspaper credibility, but also points out the various factors opportunities.Chapter Three: Enhance the credibility of the new media era party newspaper route selection. For the impact of various aspects of the party newspaper credibility faced by the author from relying on the new media, theory and practice, the party newspaper and new media integration, to find a rational, scientific way to enhance the credibility of the party newspaper.Finally, the paper discusses the conclusion on the basis of summarizing the previous text, concluded: converged media, the new media, "new" is relative. In the context of new media, various media have their own irreplaceable advantages, and the party newspaper as a special media, to avoid weaknesses, to rely on the new media to grow their own, to the development and integration of new media in order to promote itself more long-term development of health.