The Research On The Communication Of Chinese Marxism Theory About Party Newspaper In New Period

The theory of transmission is the essential function of Communist party newspaper.In different period of the revolution and construction,the theory has played a role which spreaded Chinese Marxism theory and promoted the popularization of Marxism.In the new period,both social environment and media environment changed.In this situation how to make the newspaper more effective and build a scientific commutation model of Marxism Theory require to analysis and discussion on the basic of neatening and thinking of theory of party newspaper.The paper briefly reviews history and revolution of Communist party newspaper and make a series of analysis.The theory in the new period pays attention to the interpretation theory,the social public opinion’s guiding as well as popularization of Marxism promoting.It is remarkable of spreading effect.But due to the complexity of the social environment,party newspaper theory system is not sound.For instance,it is inadequate to grasp the audience’s demand information.Thus,some problems occur,such as the lack of theory layout of party newspaper and the amount of information,the content lack of creativity and inactivity.Facing the challenge of new media technology,the theory and the new technology are lack of fusion.In order to improve the party newspaper spreading effect,to enhance the function of spreading,the paper puts forward the following countermeasures: to begin with,continue to play the party newspaper spreading function and adhere to the spreading theory of political,universal,authoritative.Meanwhile,hold battle field of spreading theory with the appropriate section extension.Next,innovate the party newspaper transmission mode,sounding the spreading theory system and build a new media matrix.Strengthen the communication with readers.Then,it is to enlarge the party newspaper Marxism theory content,confront the reality the topic,highlight theacademic standards and fusion of national culture and promote the practice of mainstream values.Besides,it is to train high-quality talents in the field of theory,to develop the innovation training mechanism and incentive mechanism,then cultivate first-class theoretical workers.Last,it requires to improve the quality of the theory of party newspaper edition,paying attention to readability and theory guidance function,building brand about theory spreading.