Research On The Rural Political Communication Of Communist Party Of China In Rural Governance Perspective

The Communist Party of China serves as the fundamental purpose of serving the people, taking the mass line as the foundation of the party.Since from the founding of the Communist Party of China’s socialist construction practice and the reforming process, the Communist Party of China has always insisted on the mass line, emphasizing the launch of the masses, relying on the masses, Organizing the masses.Rural areas has always been an important area that our party focus on and service for. With the continuous deepening of the rural governance process, accelerating the transformation of rural social governance, promoting the coordinated development of urban and rural areas has become an important issue of the Chinese Communist Party to enhance the ability to govern.Political communication is an important way of the Chinese Communist Party to propagandaing of the party’s line, principles and policies, and implementing the party’s idea, is an important way to organize and mobilize the whole Party and all the people to get actively involved in the cause of socialist construction under the leadership of the party, and constantly improve the party’s ruling ability and political basis.From the perspective of rural governance at the theory and practice of the Communist Party of China rural political communication, strengthening the party’s unity, leading farmers, promoting the construction and developing the leadership of the rural society, strengthening the rural social governance and control, achieving the grand goal of building a well-off society in an all-round way will get great theoretical and practical significance.From the perspective of political communication, the analysis is based on the construction and operation of the CPC’s rural political communication system since from the founding of the PRC, using Lasswell’s "5W" mode of communication as a research paradigm, through in the analysis of the factors of political communication in rural political communication mechanism construction and operation in the process of the party’s communicators, communication content, media, audience and communication effect, trying to reveal since the founding of the People’s Republic of China of the party’s rural political communication with the background of rural governance and the on social integration and political identity, and finally to offer advice and suggestions for the improvement and innovation of the Communist Party of China rural political communication practice.This paper launches from the following aspects:the introduction part discusses the origin of this study, there are political communication research mainly focuses on the analysis of the content of political communication, such as the purpose of the party, ideas, policies, etc.,and the study of the spread of the party system itself is still insufficient, based on the existing research of rural governance and political communication practices were sorted out and summarized.In the first chapter, the author of the Communist Party of China political communication research related concepts and communication mechanism, put forward to the correct processing of information from the level of political communication, in the information selection, control and communication must be combined with behind the power configuration and operation system, the key point lies in the dissemination of the form and process, on the basis of full consideration of, the channels of dissemination system, methods, approaches and means of detailed analysis. On the basis of this, the paper systematically discusses the channels and ways of the political communication system of the Communist Party of China, including the communication of the party organizations, the media communication and the action of the movement of governance.The second chapter respectively through the sort of transformation before and after the practice of rural governance and the Communist Party of China’s rural political communication history evolution, that rural areas governance changes and Party of rural political communication evolution is the mutual influence, mutual role, the form of practice of the village governance determines the party’s political communication form and content, the party’s political communication practice and reflect the evolvement of rural governance practice of reverse adjustment and dynamic adaptation process.In the third chapter, it analyzes the special law and the mutual relationship of the party’s rural political communication system, the main body, the content, the effect of the spread of the effect. Compared with the common body of communication, the political communication subject has great particularity in the power characteristics.Party organizations at all levels have a strong authority in the exercise of power and the management of social affairs. In the process of specific communication, the overall political communication content will be affected by the specific policies of the party organizations at all levels, showing a dynamic adjustment.And farmers’ interest in rural political life and its own political quality has become an important factor in the party’s rural political communication effect.The fourth chapter systematically summarizes the party’s rural political communication mechanism and its mechanism. The party’s rural political communication mechanism mainly depends on the communication system,which is composed of the main body, content, channel and the audience. The communication subject is the core of the whole system, the internal communication and control, the choice and processing of the content of the communication, the use of the communication channels and the effect of receiving the audience.The fifth chapter analyzes the limitations and challenges faced by the party’s rural political communication, including two aspects:the current situation of rural governance and the difficulties faced by the party’s rural political communication. Economic development is weak, the rural culture is poor, the system construction is not perfect, the interest expression is not clear, these are the problems reflected in the current rural governance practice. The party’s rural political communication also has some problems, such as weak communication subject, poor communication channels, limited information dissemination and so on.In the sixth chapter, aiming at the party’s rural political communication faced difficulties, combined with the practice status of rural governance, from the improvement of the internal operation mechanism and strengthen the system construction and puts forward some concrete measures for optimizing and improving the party’s rural political communication.The innovation discussion of this thesis will get exhibited in the following aspects:the first is to put the CPC’s traditional political and ideological propaganda education into the category of political communication research without being according to the traditional political communication research framework, and construct the channel structure of the party’s rural political communication system basing on the category above; the second aspect is to discuss the party’s political communication system in the context of rural governance, breaking through the general perspective of political communication research, focusing on the practice of rural governance and the two-way interactive relationship between the party’s political communication; the third aspect exhibiting the research with the background of the rural governance, comparing government’s and non-government’s political communication theory and practice, highlighting the main line of the Communist Party of China’s political communication, refining and getting standardization in the main body of communication, to further clarify the object and aim of the rural political communication research; the fifth aspect is about the innovation to theoretic evaluation system of political communication, evaluating the CPC’s rural political communication system to consolidate the party ruling foundation in rural areas has positive significance.