An Analysis Of The Political Slogans Of The Chinese Communist Party Based On The Theory Of Political Communication

Slogan is very common in political communication and the application of political propaganda. Brief speech contains a huge energy and the communist party of China put the political slogan of mobilization, encouraging role play incisively and vividly. Political slogans is the communist party of China constantly an important ideological weapon to success. The current study of slogans mainly from the viewpoint of history for the historical data, from aesthetics, linguistics, psychology and marxist philosophy Angle to explore the causes, characteristics and functions. In fact is not hard to find, from the historical carding slogan is the most extensively used in the field of politics, but it is lack of political analysis from the slogan. Due to the process of political communication in China, the political slogan is the important carrier of information transmission, therefore, this paper will from the perspective of political communication in the political slogan of the communist party of China as the research object, combing since the founding of the main political slogans, political slogans in the political system of dynamic analysis and systematic, the cultural orientation of political slogans and disseminator of personality influence on political slogans, which provides a new perspective to the research of political slogans.The first chapter introduction part analyzes the current research situation of the political slogans, mainly has the research paradigm, such as history, psychology and communication studies but lack of political science research paradigm. The second chapter introduces the theory of political communication, and analyzed the form of political slogans as the carrier of political information, is an important factor in political communication, this paper will put the political slogan in the process of political communication system. The third chapter, according to the Chinese communist party propaganda work literature compilation, and other related information, combed the communist party of China central’s release and the significant impact on the content of the main political slogans. The fourth chapter according to the general pattern of political communication process, analyzing the pattern of political slogans. The fifth chapter focuses on analyzing the influence of the communist party of China political slogans. Political communication in the process of political slogans dynamic and systemic, can adjust according to the variation of environment, process, feedback information and the ability to learn and foresight; Political slogans have cultural orientation in the process of political communication, the war of the proletarian cultural revolution, the founding of the early worship culture, in the new period of socialist market economy and culture; The spread of political slogans affected by personality characteristics.