On The System Of The Market Access Of Chinese Professional Sports

Since the mid-20th century, the third industry has had an important strategic position in key industrial sectors, which promotes the development of sports industry rapidly in the modern society. With the gradual establishment of market economy, our professional sports have quietly started their practices, a number of team sports gradually explore community, market -oriented path. The system of the market access of Professional sports not only improves institutional basis of the professional sports market regulation, but also provides institutional guidance for the healthy development of professional sports. It is more conducive to optimize the professional sports market environment, to overcome the lack of demand for professional sports market, to attract more social capital, to encourage long-term investment behavior of the club, to regulate the main behavior of the supply of professional sports market, and to promote the healthy development of the league. Therefore, this paper makes use of system methodology, the dialectical materialist methodology, literature, interviews, comparative study, statistical analysis, case analysis, logical analysis and other methods to study the system of the market access of professional sports, which is the objective needs of the development of Chinese professional sports, but also a strong real possibility, has theoretical and practical value.The results are as follows:First. The system of the market access of the Professional sports means the rules dominated by market economy, which is developed by state and government departments, quasi-governmental nature of the professional sports leagues, about the conditions or qualifications of professional sports clubs to enter professional sports market, obtains key resources which are the qualifications, admission procedures, general specifications for professional sports league. Second. The access mechanism and the exit mechanism in the system of the market access of professional sports are an integral contradiction.And fully grasp the mechanism of access and exit mechanism for the dialectical relationship, which is conducive to its function of survival of the fittest, the function of market stability and the function of risk management.Third. The market of the Professional sports has the nature of team production, the league often has more stringent eligibility conditions, the limits, and strictly controls the access of the club, maintains the efficiency of team production of a professional sports market. Professional sports league not only emphasizes the monopoly of professional sports market, but also excludes internal competition, has formed an effective competitive market structure.Fourth. The efficient allocation of the access of the theory of R-Z, which provides a guarantee for the control of professional sports league, the access becomes a source of the power of professional sports league. The access to the qualifications of professional sports leagues, which obtains profit allocation through physical competition. As a management mechanism, it is effective for the internal management of professional sports league.Fifth. The system of market access of China Football Super League restricts the qualification of the club from sports standards, economic and financial standards, management and administrative standards and other standards. In the open stage, sports performance is the sole basis for eligibility; And in the closed stage, sports performance, club ownership and training reserve become an important basis for participating in the league.Sixth. The open system of market access of Premier League restricts the qualifications of the club and its owners. And sets appropriate standards, to control the club and league qualification scale strictly; the system of market access of NBA experiences a major phase of oligopoly and monopoly in two stages, to control the number of members and keep the league effective competition.Seventh. Our system of market access of Professional sports has characteristics of the social regulation and economic regulation, which has complex diversitites. Under the properties of the production of the Competition and characteristics of the market, the system includes the access mechanism, the dynamics of regulatory mechanism and exit mechanism, Which formes the three coupled active system monitoring, will help standardize the professional sports market.Eighth. The method of incentive regulation makes use of introduction of competition and the restructuring of property rights, to improve the efficiency of regulation and regulatory quality and overcome executive orders of the traditional regulation and control issues arising. The introduction of the cost - benefit analysis and the construction of regulatory impact assessment system, which will help improve the effectiveness of regulatory decisions and improve the quality of regulation policies.Ninth. The mechanism of market access of our professional sports is a systematic, dynamic adaptive process; the realization of its function mainly depends on the overall collaboration of coordinated management mechanism, emergency response mechanism, appeal accepts the mechanism, supervision and inspection mechanism and information disclosure mechanism.Tenth. With the development of Chinese sports industry policy and the improvement of market environment, the market mechanism will be the leading power to promote the efficiency of professional sports. Transformation of government functions and the interaction of government, market and society regulated the administrative monopoly and fuzzy property rights of our professional sports, improved the efficiency of regulation.