Research And Analysis On Current Stituation And Countermeasure Of The Character Of Market System Consistence For Professional Football Club In China

Aimed at the professional football clubs participating in China Football Super League and A-league, using the methods as documentation, questionnaire, expert interview, data statistics and comparative analysis, and the related theories as economics, marketing and management, the analysis was given on the concept, features, and the forming causes of the managing consistence of the professional football clubs in China, moreover, the advantages, disadvantages, chances and threats of this managing consistence. Taking the advanced managing experience of the foreign professional sports clubs as reference, by using the domestic football clubs'running theories and strategies befitting the current the situation of China, the solutions were explored theoretically to provide some valuable decision-making reference and theoretical instructions, so as to assist in improving the management system of professional football clubs and developing the football markets.