The Study On Professional Sports Fans Consumer Behavior And Satisfaction

A solid fan base is the source of strength for the growing sports development and professional. In this paper, using the method of questionnaire investigation, expert interview and literature research of consumer behavior and satisfaction of population professional sports fans, draws the following conclusion:In this paper, through the analysis of his views of the relationship between sports fans is that of Professional:professional sports products, sports competition is between the athletes and the audience constantly interact with cohesion, both are indispensable.Investigation shows, the average age of fans formed at around15years of age to youth groups, families and individuals to influence the sports star is become the main reason for the fans. The effect of support fan club is mainly affected by the club’s strength and the club owned star two big factors, the club in the city, the club colours and uniforms and club venues also affected the fans for the club’s judgment.This paper shows that the survey on consumer behavior of fans:Chinese professional sports fans club products is mainly to buy clothes and other products have a team team logo, and the team mascot and brochures are rarely participate in sports activities; fans every year professional of expenditure, the total cost is in910-2400yuan between, the main consumer products including team and tickets, and the fans about the membership fee expenditure is0, because90%of the fans will not follow the club to play for other road, traffic, catering consumption accounts for the proportion is small; the television and the network is the main channel to obtain information about sports fans main professional;92%fans in general will not choose to purchase a season the package; the fans in the preseason and regular season will pay attention to their clubs, but the playoffs once their faithful love team did not enter the playoffs or soon to be eliminated, the fans will pay more attention to the championship game. The fans is to undergo a participation--attract emotional involvement process-ownership-loyalty and commitment to the club, its content mainly includes the attitude loyalty and behavior loyalty. From the two dimensions of consumer behavior of sports fans professional and fan loyalty, to subdivide the market professional sports fans, further summarizes the fans groups can be divided into support type fans, fans, following media fans and fans around the type four.Fans who want to see the intense competition, game, super star in and can obtain better experience the game. Improve the professional league competition balance is the basis for the match, realistic condition Chinese professional sports, training of the young reserve forces is the priority among priorities. While the professional League is equally important, the more reasonable arrangement is more competitive, more can keep the audience’s attention, and establishing reasonable system should follow to avoid the club suffered from the strong competitors, reduce the club two game road trip and every club season total stroke minimization principle.Finally, this article from the perspective of experience economy professional sports club should create a memorable experience for the fans, according to the3S model theory, arouse surprise, create suspense and making memories can make the fans have a better experience.