Research On Consumer Satisfaction Evaluation Of Sports Service Complex Based On Customer Perceived Value ——A Case Study Of Xiantao Xiaoshuang Sports City

Along with the improvement of the national economy,people’s disposable income level also improved,the masses to promote the consciousness of physical exercise gradually strengthen,sports exercisers to workout the visual enjoyment of body comfort of the environment and related supporting facilities equipment requirements also increased,the demand for sports culture is higher and higher,more and more,But the current sports supply way is single,gives a more limited,basic construction of sports venues have been unable to adapt to the social crowd complex need of physical exercise,while the Mosaic the appearance and development of sports service provides a platform for sports service market,catalytic sports service market to the direction of more standardized,innovation.In this context,based on the theory of customer perceived value,the research is carried out to influence the customer satisfaction of sports service complex by the level of service quality,so as to establish a sports consumption life circle with obvious characteristics,and provide consumers with stronger sports sensory feelings and all-round services,and improve customer satisfaction.In this paper,xiantao Li Xiaoshuang Sports City as the research object,from the perspective of consumer perception,based on customer satisfaction,customer perceived value,the theoretical basis of service quality model to build an evaluation index system,using literature distribution,interview method,questionnaire survey and mathematical statistics,etc.Based on the existing literature,the five dimensions of service quality and customer perceived value are classified as influencing factors of customer satisfaction,and the structural equation model of this paper is proposed by sorting out the influencing relations of the three.This paper explores the impact of the five measurement dimensions of service quality,namely,empathy,assurance,reliability,responsiveness and tangibility,on customer satisfaction and the evaluation utility of the whole customer satisfaction.SPSS and AMOS data processing software were used to verify the constructed model,and the overall evaluation results of consumers’ satisfaction with Li Xiaoshuang Sports Town were obtained.According to the research results,reliability,assurance and empathy among service quality dimensions have a significant positive impact on customer perceived value,and empathy has the highest correlation among them.The research hypothesis that tangiability and responsiveness positively affect customer perceived value failed the test;The three dimensions of tangibility,reliability and responsiveness have a significant positive influence on customer satisfaction,and responsiveness has the highest correlation.The hypothesis that assurance and empathy have a positive impact on customer satisfaction is not valid.Customer perceived value has a positive impact on customer satisfaction and has a high correlation.Based on the research process and results,this paper proposes to improve tangible services and enhance customer trust for the improvement of customer satisfaction in Li Xiaoshuang Sports Town.Make good use of the power of science and technology to create intelligent services;Enrich service functions and create diversified competitiveness;Strengthen staff training and management,strengthen service reliability;Strengthen service awareness education and deliver warm service;Improving customer perceived value and enhancing customer satisfaction...