Political Communication College Students Under Horizon

The ideological and political education is the product of the era. In modernity, globalization, science and technology of interlacing under the context of contemporary college students’ ideological and political education in China are facing the economic globalization and cultural diversity, political pluralism’s challenges and opportunities, facing the modern science and technology to the development of ideological and political education and dual influence, and also facing many problems brought by the profound transform of higher education system in China. College students’ ideological and political education should be in keeping pace with the spirit of the time, trying to keep up with the development of The Times and social change of the social development and human development which puts forward new requirements, continuous innovation and development.With the development of the human life changing in the world, globalization becomes the basic features of The Times and the important trend of the world. The era of globalization’s background will put the ideological and political education in a much larger and more extensive realm of time and space, educational thought from closed to open, education form from reality to reality and virtual, constantly enrich and expand the education content, methods and discourse construction will drive to maturity gradually. Association, as a philosophical proposition, is the focus of people’s survival state, is the root of human’s survival and socialization, embody the essence of man. The starting point of ideological and political education is a person that exists in the realistic social relationships of communication activities. People exist in communication, and the ideological and political education is also a kind of communication existing. Visibly association become the key elements of time spirit, philosophical thoughts and interactive of the ideological and political education, it will also be a new perspective of cracking difficulties and problems of the ideological and political education.The connotation of association in the field of vision is rich, is based on Marx’s communication theory, refers to Habermas theory of communicative action and multidisciplinary interaction, building up a multiple categories of communicative activity,communicative relationships, communicative form, and communicative realm.Introducing the exchanges between the ideological and political education of the contemporary field of vision, looking at the ideological and political education in the practical problems in the process of development which from the construction of communication theory dimension, focusing on college students’communication, focusing on virtual communication and realizing the sustainable development of four aspects, broadening the field of vision, opening mind, coming up with new development concept and acquire new achievements, in order to the college students’ideological and political education in the normal state gain new breakthrough and new achievements, make the ideological and political education in response to the era of progress, the development of modern society and the development of people’s fundamental demands vivifying and charming.Association in the field of vision, the ideological and political education is a virtual and reality were in the integrity of morphological characteristics, relational, openness, generative, coexistence characteristics of thinking, in practice the dimensions interaction of subjectivity, rooted in the life world, reflect humanistic care, pay attention to the psychological counseling. Association in the field of vision, the ideological and political education take the development of the socialist core values as the head of the education content, enrich the Chinese spirit education on mental level, expand the virtual interactions on literacy level of college students’ ideological and moral literacy education content.Association in the field of vision, the ideological and political education using the integration of dominant education and recessive education, instilling education and the integration of dialogue education, leading the integration of education and self education and rational education and the integration of perceptual education method, embody the innovation of method.Subject discourse equality, close to the life world, full of humanistic care, pay attention to communicating was a new requirements of college students in ideological and political education.Association is the theme of The Times, is also a closely common topic which related to many social science and humanities subjects. Association,which solve the lack of "communication" in ideological and political education development of the real problems effectively, is involved in the process of ideological and political education and responds to the era of globalization’s background about the development of society and human demands. Under association in the field of vision, the main body of the ideological and political education can conduct spirit exchange between dialogue and communication, on the purpose and meaning of life values can reach mutual understanding, mutual recognition, and the consensus into their own knowledge and ability, so as to realize the positive attention to people’s inner world, social progress and human development.