Agricultural Industrialization Leading Enterprises To Optimize The Strategy Of The Interests Of The Links

China's agricultural reform has experienced more than 20 years of history, has made remarkable achievements, especially since the 1990s has been thriving agricultural community of interests of the rise and development, is the "second leap" for the rural economy after the household contract responsibility system. But it faced with some problems, including how to optimize leading enterprises and the link between the interests of farmers. As the interests of the unreasonable link mode, a lot of cooperation between the two sides led to the failure. From the basic concept of the model of interests linking between the leading enterprises and farmers, the paper systematically and completely analyzes the pros and cons of the basic model of interests linking between the leading enterprises and farmers with the methods of case studies. By the analysis of visible, the interests linking of different models are applicable to the environment, leading enterprises in terms of whether the interest taken by the association model will depend on the following points: whether the farmers of the investment decision-making flexibility; whether the investment farmers Productive ; whether or not the assets of leading enterprises and farmers is independent ; whether or not the human capital of operating officers of leading enterprises is necessary ; whether or not the human capital of leading enterprises and farmers is essential. From reality, it will also become a constraint of the choice of the pattern of interests linking that leading enterprises have enough funds to lease the land of farmers and pay for the high level supervision fees and have tolerance for risk. Through the establishment of Game Theory, further study and analysis of leading enterprises in the interests of farmers association model for the development of leading enterprises to achieve win-win cooperation between the two sides of the optimization strategy to provide scientific and rational basis for cooperation between the two sides develop long-term and steady development of the optimization strategy. The promotion measures of leading enterprises and farmers to form a stable lease contract are such as: applies to actively build the credibility of the industrialization of agriculture and cooperation mechanism; increase in assets for investment, enhancing the interdependence of the two sides; organization created Structure and increase the cost of default; to design a full cooperation and trust between the supply chain. Optimization of leading enterprises and fanners to contract as the link elements of linked interests of the strategy are such as: Through the coefficient setting of the distribution of elements leading enterprises achieve maximum benefits; leading enterprises reduce the marginal cost of the production phase; In accordance with the size of elements Distribution factor leading enterprises determine the optimal scale of production; leading enterprises should co-ordinate encourage fanners and other members of the team...