Study On The Strategy Of Government Leading Tourism Industry Development In Zhuhai City

China’s government intervening in economy has experienced comprehensiveadministrative intervention and dominated market absolutely under the plannedeconomy system，and experiencd the change to economy, rule by law, internationalrules in the transition peried of socialist market economy．In this context, theadministration of the tourism industry development has also experienced a completelydominant control, statecraft phase and limited leading stage that mainly relies on themacro-control, industry-management．The strategy of government leading tourismindustry development is the government to make defining the role, functionpositioning, mode of action clearly, Under the premise of market-based allocation ofresources, to play the government macro-control functions adequately andreasonablely, through industrial policies, regulations and standards to actively guideand regulate the conduct of operations of the various tourist entities, in order toachieve the development strategy that realize the tourism resources to optimal state．In modern society, the tourism industry plays a significant strategic function andcomprehensive role in promoting the development of national economy and socialprogress. Since the ninety’s last century, China’s government gradually realizedeconomic, social and cultural functions and role of tourism, and practictically,positioning in the tourism industry clearly, promoting the national economy and socialdeveloping position. The tourism industry in renewable resources, comprehensivedrive, increase employment, comprehensive benefits and other aspects demonstratethe significant advantages and effectiveness which make tourism to play importantsupport in expansion of domestic demand, developing modern service industry,adjusting industrial structure, changing mode of economic growth, improving qualityof economic development. Therefore, to strengthen and improve the management andservices of tourism is practical tasks and urgent requirements of all levels of tourismmanagement. Accordingly, the research of government leading tourism industry development strategy has a very important practical significance.The full text is divided into six parts, focusing on the strategies related tostart focusing the theory and practice, discussed issues of government behavioranomie, industry development and policy innovation of government leading tourismindustry development strategy in Zhuhai city, and government leading tourismindustry development strategy guiding ideology and the basic principles, norms,function optimization,policy innovation and other aspects in Zhuhai city, to improvegovernment leading tourism industry development strategy put forward on the path inZhuhai city, with development of the tourism industry to exercise functions and play aleading role to provide theoretical support for the development of the tourism industryin Zhuhai, to provide targeted, practical train of thought and countermeasure.IntroductionThis part mainly discusses the research background and research significance,pointed out tourism industry development particularity in Zhuhai city, emphasizingthe development of tourism industry needs government dominant reason in Zhuhai,confirms the research questions and study motivation, for further raises the writingvalue, to the tourism industry evolution theory, government intervention in the marketand the government leading tourism industry development strategy and other aspectsof the literature was conducted detailed research, clarify the thinking of research,research framework and research methods, points out the possible innovation andshortage of the research.Chapter1The basic theories of government leading tourismindustry developmentFirstly,this chapter resolves the main modes of development of the tourismindustry theoretically and deeply, gives definition of the relationship betweengovernment and the market, this eternal theme of public administration to expand thediscourse, discriminates the theoretical paradigm and core ideology between"government-led "and" market-driven ", these two theories in different times anddifferent countries of the functions of the government’s economic,analysis theadvantages of the government leading tourism industry development strategy.Secondly, clarifies the theoretical basis, the guiding ideology, the basic principles, thebasic features of the government leading tourism industry developmentstrategy,providing the necessary theoretical support for definiting the basic functions of the government, the role of governments, the role of positioning, scope, ways andmeans, clarifies that the government leading tourism industry development strategy isa reasonable definition of government behavior under the conditions of an immaturemarket economy essentially. Finally, demonstrats the strategic necessity ofgovernment leading tourism industry development from the strategic position and roleof the tourism industry, tourism regional integration, the construction of touristdestinations, the development of industrial clusters, product upgrades, the limitationsof tourism industry, provides a theoretical basis to adhere and perfect this strategy．Chapter2The evolution、 current situation and plight ofdevelopment of the tourism industry in Zhuhai cityFirst reviews and analysises the evolution and the history of the development oftourism management department organization, functions and tourism industry inZhuhai city, next points out the opportunities and challenges of tourism industry infacing the new era in Zhuhai city, and analysises the development, the difficulties andthe bottleneck of the tourism industry in Zhuhai city finally, combines with the basicpolicies for the development of the tourism industry, the exposition of the remarkableresults of the development of the tourism industry, points out the reality andrationality for breaking the tourism industry plight and bottlenecks and exercising thegovernment leading tourism industry development strategy．Chapter3The main problems of government leading tourismindustry development strategy in Zhuhai cityIn this chapter, starting with the theoretical analysis and actual performance,discusses the government behavior non-standard in the implementation of thegovernment leading tourism industry development strategy in Zhuhai city, next pointsout the insufficient of the industrial development and policy innovation deficiency inthe strategy, Chapter3refines the issues to be addressed and the shortcomings shouldbe overcomed for Chapter4,points out the existing problems in the development ofthe tourism industry, supports the object carrier and factual basis of the theoreticalstudy for government role, function optimization, policy innovation．Chapter4The path of government leading tourism industrydevelopment strategy in Zhuhai city In chapter4, studying the government leading tourism industry developmentstrategy empirically in a new era,should adhere to the guiding ideology, grasp thebasic principles，emphasize the policy innovation in the face of opportunities andchallenges, the transformation of government functions and optimization of targetedrecommendations, and finally government leading strategy implementation of thebehavior standard of the government in the specification are discussed, providesconstructive advice and practical thinking.ConclusionThis section briefly summarizes the development of Zhuhai tourism industry inthe government leading strategy in the new time with particularity, importance andnecessity, emphasizes the optimize governmental function, normative governmentaction, the way and idea of improving and perfecting the government leading strategy,reviews the line of study, the paper points out the deficiency and the future directioncan be further in-depth study．...