Analyses Of Pork Traceability System Regulated By The Government

China is the world’s largest country of production and consumption of pork and pork is the main meat for resident. However, China’s pork production method is relatively backward, pork quality and safety is not optimistic, such as unlicensed slaughter repeated, abuse of lean and other issues from time to time. Its characteristics of credit caused by asymmetric information are main reason, which need to use modern electronic information technology to improve the transparency of information, enhancement enterprise quality and safety responsibility, reducing the pork quality and safety risk. Established pork traceability system guided by the government is to remedy market supply shortage. Is there necessary to take government measures? How is the subject willing to participate and influence factor? There will be of great theoretical and practical significance to research of these problems, while our country is still in the trial to promote food quality safety traceability system.This paper does research from the following several aspects. First of all, theory analysis of governments leading pork quality safety traceability system, preliminary built the government regulated pork quality safety traceability system of theoretical analysis framework. Secondly, draw lessons from foreign experience, combined with China’s pork quality safety management status and the practice of Chengdu City, to analyze our country how to build pork quality safety traceability system. Third, taking Chengdu as an example, we will discuss about the pig slaughtering enterprises, farmer market booth selling pork, pig farmers cognitive behavior and its influence factors, the consumers’ purchase intention and its influencing factors.Fourth, the evaluation index system and evaluation models are built on the pork supply enterprises, government departments, and consumers’ evaluation. Finally, put forward the policy measures to further strengthen the construction.Through in-depth study, this paper draws the following conclusions:(1) There will be force、common benefit、indirect in the government regulated pork quality safety traceability system which include reducing risk of pork quality、strengthen responsibility of enterprises and so on.(2) The reason of government building traceability system is making up market failure.Consumers and producers’ welfare is net losses under the traceability system. There is welfare improvement from the government support. When consumer’s demand curve is upwardly mobile and the traceability of product consumption increasing the entire welfare is increased. Government regulation and motivation as well as an increase in consumer demand will help promote and guide enterprises to participate in pork quality safety traceability system.(3) The character of our country pork supplying chain is "dumbbell". Live pig slaughtering enterprise is the key of supply chain which should be key points for the government regulation.(4)The mode of governments leading pork quality safety traceability system should be "122" pattern that is giving priority pointing to pork slaughter,carrying out two stage two carrier management.The agricultural ministry answers for supervision cultivation and slaughter, use plastic ear mark for the carrier;and the food and physic ministry takes charge from slaughter to consumer,using RFID chips as the carrier.(5) The level of expected and degree of realizing about traceability system have a significant influence to the subject participation, the other factors such as, competitor action,farms contacts variables significantly affect live pig slaughtering enterprises to establish traceability system. Educational level of farmer, participation in industrial organization, the easy of traceability operation have a positive significant influence on the participate willingness of farmers. Population of family and culture are the important factors of influence on consumers’s willingness to buy.(6) By using the structural equation model was constructed the government leading pork quality traceability system satisfaction level of evaluation index system. Application of model analysis of Chengdu city leading pork quality safety traceability system satisfaction index is62.87. And put forward the following suggestions:(1) to establish a unified and coordinated the pork quality safety traceability management system;(2) to establish a uniform national policy laws and regulations and traceability technology specification;(3) to carry out dimensions to breed enterprise and pork slaughtering and processing enterprises HACCP compulsory certification;(4) strengthen the pork supply enterprises inspection and quarantine supervision and information disclosure;(5) to improve the implementation of traceability of soft hardware condition, improve the traceability technology development level.(6) Enlarge the publicizing and training; improve the whole society on pork quality safety traceability system of cognition and participation. The main innovation of this paper is:First, the object of study, from the perspective of the government-led for theoretical analysis and empirical analysis is unlike most of the literature from the perspective of business and consumer research. Second, Summarizes the government-led pork quality safety traceability system management mode, namely to pig slaughtering enterprises as center of two phase two carrier traceability management mode.hereinafter referred to as "122" traceability management mode. Third, A model of a satisfaction evaluation model are established with structural equation model which provide a reference for evaluation of the effect. Fourth, It first time puts forward China’s pork supply chain was "dumbbell", butchering part of a key link in the supply chain, should take the pig slaughtering as the center for management, But this article only takes Chengdu for example lack national data collection. How to improve pork quality safety traceability system also needs further research. At the same time, there is not doing three game analysis among enterprise, government and consumers which remain be further studied.