Study On The Growth Of Telecom Operators Based On Competitiveness Theory

With a comprehensive beginning of the mobile Internet era, the effectiveness of the traditional business of telecom operators shows increasingly slow growth, the change of competitive landscape and the rapid development of the technology greatly shake the position of telecom operators. Therefore, in the complex and volatile ecological environment, shaping and maintaining their competitiveness is the main way to expand the market share. In this dissertation, from the point of view of mobile Internet era and the competitiveness of enterprises, we carry out targeted research by growing Evaluation Index System and building model to raise the growth path of the telecom companies, which aimed at exploring the strategies of market competition and conducting corresponding modes to adapt to a new situation, and it is important to enhance the value of the products and the sustainable development of the telecom enterprises. In the meantime, It is significant for the telecommunications regulatory authorities to exam various existing problems in the competition and it can improve the scientific of government decision.On the basis of the theory of management, marketing and economics, this dissertation explores and analyzes market competitiveness of China telecom operators. The dissertation focuses on the following:(1) Build the system of core endogenous factors that drive telecom operators’ growth based on the theory of enterprise competition.(2) Evaluate the business growth ability of the three telecom operators with the factors that determine the growth of the business and the past five years of data. Set up the model and find out the favorable factors and negative factors that influence the growth of the enterprise.(3) Combine the model of the enterprise growth with operators own characteristics and external environment, provide practical proposals for telecom operators. This dissertation comes to conclusions as following:(1) Financial operation ability, marketing ability, resources operation ability, ability of learning and network influence ability are internal factors that influence the growth of the telecom operators, national industrial policy and opportunity are external factors.(2) Provide competitive strategies for the long-term development of telecom operators from the aspects of financial management, marketing ability, resource management ability, employment mechanism and cooperation relationship. Offer practical proposals for government supervision by perfecting telecommunications regulations system and management modeThe main innovations of this thesis are:(1) Apply the theory of enterprise competitiveness into the study of enterprise growth, and build an index system to evaluate the growth of telecom operators based on the theory of enterprise competitiveness;(2) Construct a growth model for telecom operators based on the previous evaluation index system;(3) Utilize the growth model to evaluate the growth ability of China’s three major telecom operators, and put forward development strategies and for telecom operators based on the evaluation results.