Research On The "ATE" Three-Dimension Appraising Of Product Modeling Design

Product design evaluation is an ancient but fresh topic, which has been focused by extensive discussion of industry scholars in the early period of the industrial design. With the rapid development of information technology and the emerges and wide application of the Internet, networking, cloud computing and other new technologies, product design activities are undergoing tremendous changes and modern product design is changing to be multi-disciplinary, multi-theoretical and multi-method in trend. Meanwhile, the great development of science and technology and market economy has brought product design both a more important role in the value chain of enterprises and greater influence in the growth of enterprises. As an important front-end product design behavior, design evaluation is not only an effective channel to multi-program and merit decision, but also a key link affecting the effectiveness of the final product. Therefore, to guide product design through design evaluation in order to make product design orientation in accordance with the business development strategies has become the premise of product upgrades and the sustained and stable development of the enterprise.Seen from the evidences of theoretical and practical application of existing researches, plastic arts, technical level and economic conditions are the important and determining factors to the product design market. In addition, achievements of product design evaluation researches from single-dimension or double-dimension perspective are fruitful, which mainly focused on one or two aspects of art, technology and economy. However, the systematic evaluation with an integrated use of three dimensions is relatively empty and there are also many mismatches among the evaluations from each dimension, particularly the evaluation content focusing on the aspect of art is of great amount of subjective color.Based on what are mentioned above, this paper comprehensively expounds the elements, characteristics and mode of evaluation basic principles of product modeling design from both of "The Old Three" and "The New Three" applying design art, philosophy of art, design aesthetics, design psychology, management science and ergonomics and other theories and methods. In addition, based on the theoretical research system and further related enterprises in the field on investigation, using various research methods of induction and deduction, comparison, qualitative analysis and quantitative analysis, this paper also puts forward the ATE three-dimensional evaluation of the product modeling design, the ATE three-dimensional assessment indicator system, method and management mechanism and conducts the ATE comprehensive evaluation practice with mobile phone product design evaluation as the object.Based on the summary of concept definitions, basic characteristics, components and influencing factors of product design, this paper systemically interprets the definition, features, classification and function of the product design evaluation. Additionally, clear content elements of evaluation activity and the development direction are gained on the basic of the classification of product design evaluation history and it comes to the induction and extraction of four basic principles of product design evaluation framework including systematical assessment, information transfer, control-and-feedback and collaborative design from the classic theories in system science. The ATE assessment indicator system is established including57indicators from18evaluation field divided into7evaluation modules which can reflect the product hierarchy and value and three decision models including cost-leading economic orientation decision, differentiation orientation artistic decision and centralization technical orientation decision are put forward according to the competitive strategy of Michael Porter. On the analysis of the existing evaluation methods, the integrated use of fuzzy comprehensive evaluation and discrete coefficient ATE three-dimensional evaluation model is constructed. Finally, an empirical study of comprehensive evaluation objected at the mobile phone W of company X product design adopting the ATE three-dimensional evaluation framework is conducted which verifies the science and feasibility of the ATE three-dimensional evaluation system.