Applied Research Of Design DNA In The Product Image Recognition

Product Image is an important part of Brand Image, and the stability of Brand Image is conducive to maintain customer loyalty. The research and practice of modern enterprise design have been gradually focusing on the continuation and innovation of product design and design systematically on products image. There are so many famous brands in the world, such as APPLE, Audi, SAMSUNG, MUJI etc., which have been exploring how to extend the recognition of product image, and add their own features into products image, finally form a pure and stable brand image. However, Chinese enterprises seldom consider like this in the new product image design, so it is difficult to form their own brand style. Due to lack of the awareness of the unified image, it is easy for the designers to add too much personal experience and inspiration into new products design.Mobile phone is an indispensable product for people in modern life, by statistics, the time of people with mobiles has been more than12hours per day. China has a big mobile phone consumer, but most of domestic mobile phone enterprises are at the early stage of development on their own brands. At present, the enterprises product designs are mainly based on market competition, lacking of strategic consciousness for the continuation of products image. So it is difficult for the product design to form family characteristics, and the consumers will not have the brand associations&trust, then the brand influence will be unsustainable, and the development of enterprise will be unsustainable too. To solve the problems, the key factor for domestic mobile phone companies is exploring brand family characteristics and design products accordingly.In this paper, firstly it states the meaning and constituent elements of product image and product image recognition, the concept of product family design DNA, and secondly it analyzes the performance ways of DNA product design in the product image recognition and gives the study case to state the importance of design DNA, thirdly it researches the design DNA’application on products image recognition, finally it summarizes the extraction process of design DNA. This process is used to analyze image recognition of the excellent brand and extract design DNA accordingly, then determine the availability of the proposed approach. With domestic enterprises MI mobile phone as the research object, to confirm its family genetic DNA design, it collects all kinds of information related to product design including the existing product image, brand target groups, brand culture, brand marketing characteristics and technical features etc., it sorts and researches the various series products of MI by different ways; it analyzes visual features, enterprise ideology and value orientation through visual&concept recognition. On the basis of above research, it gives the inheritance application of design DNA, then deduces the specific image and development trend for2or3new products with family characteristics. Through the application study of design DNA in the product image recognition, it can more grandly grasp the enterprise product design, make the product design systematic and form the product identity and family brand that will guarantee the long-term and stable development of design strategy for enterprise product image recognition.