Research On The Investment Pattens Of Cultural Industries In China

The level of cultural industrial development is an important symbol to measure the soft power of a country or region. Investment in cultural industries is an important way to concentrating capital and achieving sustainable development. Theoretical research and practical development shows that if you want to offer a strong platform and expanding stratery, you must reform the existing cultural system, innovation and investment patterns, activate the vitality of cultural units.The differences between investment patterns of cultural industries and others are that cultural industries need relaxed market environment and policy guidance.In this condition, cultural industries could achieve constant innovation and sustainable development.At present, Scholars who on domestic or foreign always concentrate on culture, cultural industry, cultural economy studies,few scholars develop themselves to exploring the investment in cultural industries,academia is lack of summarizing the features of investment in cultural industries.This paper believe that many problems of the investment in cultural industries, improve the investment model is a prerequisite to broaden the investment channels of the cultural industries, is the fundamental guarantee for the promotion of cultural industry developed rapidly. The cultural industry investment patterns is the "most important" investment in cultural industries. In-depth study on the subject of China’s cultural industry investment patterns, not only of importance and urgency; not only has important theoretical significance, but also has important practical significance.First, this paper the reviewed theory progress, the connotation and characteristics of the cultural industries and cultural industries investment research, and analyzes the development status of China’s cultural industry investment, builds a regional cultural industry competitiveness evaluation index system. This paper then evaluates the cultural industry competitiveness of China’s31provinces, municipalities and autonomous regions, and find the existing problems of the cultural industry investment mode. Secondly, we constructed the framework of theoretical analysis of the cultural industry investment patterns, refined cultural industry investment patterns influencing factors, this paper considers the factors of production is inherent based of industrial investment,the market demand to provide power source for industrial investment, the investor is the dominant factor of industrial investment, and social conditions provide external support factors for industrial investment. Then this article use structural equation modeling and empirical analyses the relationship of cultural industry investment influence factors and investment performance, The empirical results show that the scale the better the self-development mades the cultural resources more abundant, the richness of cultural resources mades it easier to obtain a better return on investment;Investment performance really comes from the support of the consumer market, affected by the consumption scale, but the impact of the consumption structure has not been confirmed, Investors’enterprise management, risk control, financial strength is conducive to the production of cultural industry investment and industry performance. The social conditions of the cultural industries have a positive impact on investment performance, but the impact of the financing facility has not been confirmed, because financing convenience may affects investment performance through other factors indirectly. Beside that, the government policy will guide the consumer recognition and favor of the cultural industry products; the degree of government support has a positive impact on investors, financial strength; market demand has a significant impact on the investor capacity. Finally, the paper hold the view that cultural industries should concern about their own development,innovation culture resources of their own financing platform,emphasize the improtantence of liberal government guide. The practical samples of the investment in cultural industries analyzed by using the theoretical framework of the investment patterns proposed in this essay are the sound proof of the theoretical study of the paper. The thesis further proposes some practical suggestions on guaranteeing the smooth development of the investment in culture industries in our country including the following aspects:regulate the cultural market management system, increase the government financial investment, broaden financing channels which includes both the domestic and foreign investments, establish the investment in cultural industries mode led by the government, and take advantage of the function of the capital market.