Methodology Of Brand Design

The main topic of this paper is about brand design methodology, which is based onmulti-discipline research from the documentry of history, physical materials, and oralhistory. And focus on the state of Shanghai classical branding, significant historicalevents, the arguments, and the influential design researchers are reviewed in anapproach of historical methodology.In consideration ofthe cognitive level of human has limited on the knowledge and theliving circumstance, that people’s behavior essentially is combined with non-rationalingredient. As the design behavior belongs to the people’s activities, which alsohave“art” and “intuition” process, as a practice of Marxism theory. In theepistemology of domination, design becomes a contradictoryprocedure of humanvalue, which is instable ornonexclusive. It is the unique thinking and communicationmethod for design and engineering subjects compared with, which makes thescientific system and methods of brand design study become inevitable and necessary.This paper mainly discussed brand design between subject and object “Physicalmatter” and “people’s matter” relationship from the methodology, Through the designpractice of social psychology “influence” theory to the Shanghai classic brand of fourthinking dimensions design, And combined design practice with “Shanghai classicbrand”, and then promoted to the national level on the national classic brandcultivation.This paper is based on the design management category, combined with the researchproject of Shanghai commercial design. It’s a tentative summary on theoretical systemof brand design in practice and methods model.The innovation of this paper lies in two aspects. Firstly, carried out on the designmethod of the history and current situation of the domestic and foreign. And sort outthe design method of history. Secondly, It has summarizing and comparing the “design”and “design study” method and mode. Derived from four dimensions of thinking tothe brand design, which are Recognition Results Relationship and Regeneration.Andto carry out the test according to the social psychology theory “influence” principlestage by stage.