The Influence Of Customers' Phychology On The Visual Design Of Souvenir Brand

With the development of our country's economic construction, expanding of international influence and the improvement of people's living standard, the tourism industry has become one of the most important industries in China, what is more,souvenirs consumption has maintained the major part of China's tourism commodity consumption. Recently, although China tourism souvenirs has made great progress in production and brand marketing, it still exists several problems such as poor quality of products. Due to the disordered souvenir market, the souvenir industry develops comparatively slowly. Based on this background, this article, analyzes from the consumer psychology, studies brand vision design as well as positioning strategy of souvenirs and try to find the common point between them. It brings simultaneously some theoretical instructions and improvement strategies for developing various grades of souvenirs, which involves consumer psychology, brand science as well as artistic designing theories, etc.