Brand Design Of Souljoy Salon In O2O Mode

This thesis analyzes the influence of O2 O model on brand image design from the status quot of brand image design,and further clarifies the development direction of brand image design.Through analyzing the brand image of minimalism in the brand image design,grasp the frontier design in time,analyze the influence of the new business model on the brand image design,grasp the O2 O model Brand image design development direction.The study of O2 O model of domestic and international brand image design of outstanding cases,learning the advanced design concepts and methods of the West,broaden the scope of brand visual system design,to adapt to the O2 O business model of brand image design system construction,construction and maintenance And puts forward a feasible and systematical construction method.And " Souljoy" brand,for example,shaping the brand image,enhance brand value,create a new brand personality,increase the competitive advantage of new market environment.Design needs report part: Through the investigation and analysis,we can see that the brand image carrier is more abundant,audience aesthetic ability is improved,and the simplification of brand image expression is paid more attention,and the research of the minimalism style in interior design direction More generally,the lack of systematic study of brand image design.I found that the successful upgrade of the 020 model brand has the characteristics of simple image,rich connotation and high ductility,and O2 O hairdressing brand has already appeared the simple style consciousness in its brand image design,but the brand consciousness is still lacking,and the image norm unified Implementation of poor.Therefore,O2 O mode," Souljoy " salon brand image to be shaped from the simple design,combined with industry characteristics,brand concept and other multi-angle to start to fit the characteristics of the times and social needs.Theoretical literature research: I understand that China,Japan,the West and other cultural backgrounds of minimalism have their corresponding internal spiritual concepts,the development of minimalism have different effects;the other hand,simple and concise form of expression But also become people's ideological expression,more and more influence people's consumption concept,interpersonal relationships,inner feelings and other aspects of life.The author tries to expatiate the color,text,graphics and layout from the different manifestations of minimalism in brand image design.It explains the application and expression of minimalist style and discusses the relationship between minimalist style and brand image.Fusion.And the characteristics and principles of the brand visual recognition system design under the O2 O mode are given,and the corresponding guidance is provided for the image design of the brand "Souljoy".Design process: The author elaborates the brand of "Souljoy",carries on the consumer survey,experiences the "pruning shear" service concept,and analyzes the brand DNA with the brand positioning of Souljoy.This paper focuses on the whole process of brand image design,from the design of simple style brand image in O2 O mode,the design of element cut flag,the analysis of color,the completion of font design,and the design of poster,Souljoy mobile end interface design and the official website page design.The overall simple,stylish,natural image accurately convey the "Souljoy" brand appeal.