Research On Traditional Opera Market In Shanxi

Shanxi traditional opera has experienced since the reform and opening-up short period of prosperity, in crisis. Since the beginning of the new century, especially advocate for the protection of intangible cultural heritage, Shanxi Traditional Opera has been the official attention, gradually rising trend. But the real Traditional Opera in the end in Shanxi how? From Traditional Opera to enter the crisis began, many experts and scholars in the continuous exploration, but few people study the market from the perspective of Traditional Opera. In this paper, breaking the previous study only opera theater and other supply-side market research flaws while ignoring the demand side of the Traditional Opera, changes in the development of both proceed from the supply and demand, further study Shanxi Traditional Opera Market in development since the reform and opening up changes, draw some law of development in Shanxi Traditional Opera.This article attempts to use the methods of Marxist economic theory and management science, on the basis of literature demonstrates specific fieldwork and data analysis, proceed from the following aspects:First of all, In the historical changes of Shanxi Traditional Opera market and analyzes its based on new period of economy, society, culture and environment, this article from the second chapter, the production of Shanxi Traditional Opera market (Troupe), place of business (Theatre), consumers (audience) were studied in three aspects. Combing the Shanxi Traditional Opera Troupe since the founding of the system changes, quantity changes and regional distribution, and through detailed statistics, see the provincial company and municipal Troupe performances played a total of1/5, their total income has accounted for the entire3/5of income; County Troupe and private Troupe performances accounted for the total performance of4/5, they account for only2/5of total income. These kinds of Troupe has appeared in the market does not directly proportional to the appearance time and total revenue phenomenon.Theatre is a Traditional Opera production and consumption while achieving animportant place, reflecting the characteristics of Traditional Opera market trading.Traditional Opera venues in Shanxi Province is divided into the following categories: Thefirst is the stage for the traditional village temple ritual performances, they fell to eachtownship village in Shanxi, occupy a major position in the Traditional Opera businessestablishments, embodies the collective Traditional Opera is different from the generalcommodity purchase characteristics; The second is The tea garden, the theater to becomethe indoor theater after the modern city rise, as can best embody the Traditional Operabusiness transactions premises, but now it is not good to reflect its consumer watch amovie ticket transaction characteristics; The third is built to host the meetingshow some temporary venues. In the investigation of the audience, based on the"general audience","students" and "fans audience" questionnaire, the results show, inShanxi, the consumer are older in Traditional Opera market, but not lackof young audiences, they can accept the cheap way to buy tickets, but the market offerslimited opportunities for them to watch the show, traditional village stage and emergingnetwork is their main channel audiences, but the survey results show that part of thispotential audience contact with little chance of opera drama, future consumeraudience threat. Of course, they also tend to aesthetic Traditional Opera survey revealed,which requires the theatre if you want to the audience for the service object, it is necessaryto adjust the actors and playwrights, including the entire production plan.Traditional Opera market operation and performance category reflects the TraditionalOpera as a kind of special commodity characteristic different from the generalmerchandise, this chapter mainly to the company as the center, study of the relationshipbetween he company and the actor, screenwriter, brokers and other market factors. Thensince the reform and opening up the relationship between troupe and actors, writers fromthe binding relation after the founding of the gradually to the loose development, up to thepresent, the script trading market has been formed. At the same time, the article exploresthe origin of Traditional Opera broker, analysis of contemporary Traditional Opera inShanxi broker category, as well as their advantages and disadvantages in ShanxiTraditional Opera market impact.According to the consumer’s purchasing power and purchasing desire, we will bedivided into Shanxi Traditional Opera market performance forms of the government, civil market and government and private combination of three types of markets, and discussesin detail the content, development and characteristics of their performance. Especially inrelation to the temple fair show, the article selected the take area of opera performances,Linfen Pu Troupe in2012performances and the development from the Jinci Temple fairplay to vertical to present the change of Shanxi folk temple fair, it is concluded that thepresent although folk temple fair is still the main content of Shanxi Traditional Operaperformance forms, but shows a tendency of shrinking. At the same time its purchasecharacteristics reflect the collective or purely personal purchase behavior.Since the reform and opening, Shanxi Traditional Opera in the external environmentis faced with many new art element of competition, due to internal managementmechanism reform, also appeared competition between actors and troupe. This situationcaused the great changes in Traditional Opera market competition, the competition is theresult of the market in the Traditional Opera, the role of the allocation of resources is moreand more obvious, at the same time also led to the decrease in the number of employeesand the audience.On the basis of the analysis of the above research, the article summarizes ShanxiTraditional Opera market has the following features: large and small operas performancemarket imbalance; Performance market presents the geographic imbalance; The currentTraditional Opera market still is given priority to with temple fair show, at the same timeto the development of diversified performance reasons, but the performance marketgradually narrow; Troupe performance market level relatively clear, present statemonopolistic competition; Since the new century, Shanxi Traditional Opera marketshowed a trend of recovery, but also become more niche characteristics of thedevelopment. Formation is analyzed from two aspects of internal and external reasons forthese characteristics, internal aspect obtained the Traditional Opera art industryproductivity level of rapid increase in the field of other production environment, it is theoriginal extensive mode of production, both can improve the level of productivity nor forintensive production, which will determine the unit of the value of the product containscan never change, the only change is only play price must rise, the demand of consumerson the one hand, on the other hand requires the government grants fill the funding gap;Therefore, in the future for a long time, without government subsidies, the troupecompletely to market is impossible. Rural Traditional Opera, of course, limited bypurchasing power market, the market will appear a competition situation of good or bad mixed. Is mainly influenced by the cultural revolution, external cultural system reform, theimplementation of the protection of non-material cultural heritage, Shanxi coal resourcesintegration, reconstruction of urban villages, agricultural tax and fee reform and policymeasures such as political environment. At the same time also influenced by the massmedia, the economic crisis, the influence of the policy factors such as natural disasters.Articles in the end, SWOT (strengths, weakness, opportunities and threats) ofenterprise strategy analysis method, analysis of Shanxi Traditional Opera market haveresource and ecological advantages. Productivity level is weak, the troupe internalmechanism is not flexible, private company brand consciousness is weak, the financingway of aging decline year by year, backward agent system, opera audiences is thedisadvantage of Shanxi Traditional Opera market development. Shanxi Traditional Operamarket at the same time also have a cultural system reform, non-material cultural heritageprotection and implementation of the development of cultural strong province of ShanxiProvince and the development of modern network media opportunities. But in front of theopportunities we still cannot ignore its fierce competition environment. Face to this, thearticle puts forward the corresponding solution measures, in order to make its contributionto the development of Shanxi Traditional Opera market.