Research Of Disney Animated Film Culture Transmission

In the environment of economic globalization, cultural communication has become an important means of increasing the country’s soft power. In the contemporary visual dominated society, cultural transmission are increasingly dependent on the form of television. The animated film as an important part of the form, there are easy to spread, wide audience, low cultural discount and so on. It assumed an increasingly important role in the process of cultural transmission in. Easy to spread wide audience became animated visual culture spread an important mode of transmission. Effective dissemination of cultural animation in favor of soft power spread, China’s animation started earlier, in exploring the development have had a proud achievement. The animation works on art, communication ability have reached a certain depth and breadth, the 1960 "Monkey King" a unique artistic design, drawing well-known traditional Chinese story, the Monkey King, Journey to the West to introduce the traditional cultural symbols the world, won several international awards. Although the Chinese animation in the past to get a good evaluation, but has suffered a setback in the modern. Despite the government’s support policies are rolled out, has a long cultural heritage, has great promise of market demand, China still seems animation performance is not satisfactory, in the wave of intercultural communication is particularly vulnerable, although the number of works, the market coverage expanding, but in the context of intercultural communication influence is far less than the "Monkey King" achieved. For the United States, the United States get animated film to win the world generally recognized and accepted in the dissemination of culture while creating huge economic benefits. Be flexible cultural output, able spawned enormous economic benefits. This article will look at the Communication Strategy of the Disney animated film, in many ways the brand culture, communication themes, transmission and other Disney culture propagation mode analysis, combined with communication, cultural exchange, social psychology, and Marx’s concept of national culture, comparative looking for Chinese culture and even animated film Chinese culture industry culture propagation path in the communication process, to establish a correct concept of animated film culture dissemination.