Study Of Network Public Events And Governance Measures

The internet offers a convinent platform for publishing personal views and conveying benefit resort in character of swift, instant, interactive, anonymous, extensive information etc. In recent years, network public opinion triggered by incidents arises constantly in high speed. Rising magnitude of netizen number and improving awareness of netizen rights, constantly emerging hot topics and new popular forum of microblogging which transforms the traditional social opinion format bring challenges to the government in social administration. It is a new topic to acknowledge and grasp the law behind the phenomena, and the study under the background on network public opinion triggered by incidents offers practical significance. This paper tries to understand the formation and development law of network sentiment, draws the conclusion to offer the reference to constructing Chinese socialist harmonious society at present.Firstly, this paper clarifies the concept of network opinion triggered by incidents and combs the international studies on this topic, laying a basis for the further discussion and analysis.Starting from the personal opinions, the publication and the interaction of the comment to the opinion leaders and the group opinions, the paper discusses the evolution development of network public sentiment, induces its character of bursty, non-profit relevance, complexity and uncertainty, providing a new challenge raised by the interaction of virtual world and social reality to the social administration in the new period.Secondly, this paper analyzes the organization motivation mechanism of network public opinion triggered by incidents. From trigger event by meaning construction into the "meaning" or "symbol", the unconscious stereotype in the deep heart of the netizen group is activated. The unself-admitted experience, thought, emotion, sensation, conflict, unsolved moral anxiety and emotional thinking preserved in personal unconsciousness start to control people’s behaviour, forming a virtual group in the internet. Use group psychological theory to discuss the generation conditions of virtual group and the other psychological characters such as infectivity, conformity, poor inhibity and unconsciousness control, etc. Finally, use self-organization theory to discuss the self-organization driving force, self-organization conditions of the network public affairs, and perform a self-organization simulation model.The participants of network public affairs are part of netizens. This paper discusses different emotions like the anxiety, hatred and the relative derivity of these part of netizens, and finds out the practical reasons with the quantitative analysis of the data from online poll investigation. Make a quantitative analysis with mathematical statistics; make an across analysis between personal characters and participation behaviors; make a correlation analysis of the participation behaviors and a variables correlation analysis of the interaction among netizens. It concludes that the top3reasons for the discontent of the current reality are great gap between the rich and poor, the corruption of administrative officials, and the abuse of public rights.In chapter five, the paper analyzes the reasons of generation of the different emotions and the acute behaviors in network.. Why do they happen? From aspects of diversification of profit subject and profit resort in economy transformation period and the adjustment of profit format in economy transformation period, the paper discusses the origin of network public affairs, applying new public governance theory to analyze the situation that the public service is out of the line with the mass expectation caused by the backwards of the mind transformation, the backwards of the system construction and the slowness of the function transferring. Thus part of the netizens have to resort to the internet or the microblog to express their resorts. In chapter five, it also discusses the effect of social culture value on psychology and behaviors of the general netizens from aspects of social public psychology of flickleness and eager for instant success and quick profits.Finally, this paper proposes the countermeasures to network public event. Targeting at the generation process of network public affairs, it points out to solve the trigger event thing in itself quickly; enhances information exposure and guides network commenting; communicates with the opinion leader and strengthens positive propagation. To perfect the political and economic system, build up a communication and participation mechanism, to achieve the collection of public opinions and the profit resort in rational expression. Cultivate social medium organizations to form a cushion between the government and individuals. Optimize the distribution of social resources to minimize the polarization between the rich and the poor. Build up institutional system to prevent bribery and corruption. Propel local government legislation construction. Speed up the transformation of the government function to public service. Build a mainstream cultural value system and a multiple evaluation mechanism, giving every people sense of honor and esteem.The final object is to solve the social conflict under the frame of legislation. The government and the public enjoy respective rights and perform respective obligations, to avoid amplifying the incident on the internet to solve the problem.