| Tourism is a strategic industry. Circular of the State Council on accelerating thedevelopment of tourism industry views pointed to turn tourism into a strategic pillarindustry of national economy and people are more satisfied with the modern serviceindustry. The urban is the core of the tourism industry, and the main structural supportconditions. The urban sports tourism is a new field of the modern life of service, andalso new formats, new hot spot. More and more urban governments are beginningpaying closely attention to it. Based on the urban business philosophy, the study，fromthe perspective of supply, by using of the theory of Tourism, clearances the basictheory of urban sports tourism resources and products，and analyzes systematically themajor urban sports tourism products and tourism effects empirical. In order to givesome references for some urban governments that can select and implantation urbansports tourism products, to enrich the urban tourism product system, enhance theattraction and competitiveness of the urban tourism. It is another purpose to provide auseful perspective for speeding up the power of tourism and sports power throughSustainable and health development of transformation and upgrading of tourism.In the background of tourist consumption is transforming and upgrading fromSightseeing to Sightseeing sports, experience, leisure, vacation, the study of urbansports tourism is the inevitable demands of China’s tourism industry to enhance thecompetitiveness; It is a key field that carry out Circular of the State Council onaccelerating the development of tourism industry views and General Office of theState Council on accelerating the development of sports industry guidance. Somepractice problems in urban sports tourism practice are also required to answer. Inurban tourism, the study on urban sports tourism contributes to the construction andimprovement of its theory; It，to some extent，fills a vacancy for Tourism Science;And also enriches and deepens the theory of sport industry. In practice，Guiding thetransformation of urban functions, enriching cultural life of the urban；promotingcities to become more civilized, healthy, livable；Promoting the power of China’stourism, sports power construction has important practical significance. It can maketourism play a greater role in “transformation of economic development、structuraladjustment of industry”.By methods of literatures, Background Trend Line, Survey, Expert interview,Case analysis，based on the theory of the Reba，tourism products, Urban Marketing，Tourism Area Life Cycle, urban tourism, Tour District bits, etc., the basic theory of urban sports tourism is elaborated，urban sports tourism product and a particularemphasis on the tourism effect of the typical urban sports tourism products areanalyzed.The article consists of seven parts，including introduction, body, conclusion,appendix.In the body part，the basic theory of the concept of urban sports tourism,resources, products are firstly analyzed， then four main urban sports tourismproducts，including urban sports event tourism product, urban sports place tourismproduct, urban sports performing tourism product，urban sports festival tourismproduct，were demonstrated in the theory and effect of the products. The mainconclusions and recommendations are as follows:From the perspective of the tourism supply, sports tourism is a general term for avariety of sports activities or sports physical landscape as an attraction arising from aseries of travel or tours. Urban Sports Tourism is a general term for a variety of sportsactivities or sports physical landscape as an attraction arising from a series of travel ortours generated in the built-up areas as the core and capacious of suburban. It canimprove the structure of urban tourism product categories, seasonal structure, raise theturban’s tourism appeal and influence, and promote and activate the function of urbantourism consumption.The urban sports tourism resource is a variety of objective elements of the sportsattraction for specific time and space in the city. According to resource properties, itcan be divided into the natural resources of the urban sports tourism and socialresources of urban sports tourism; and has location nature, openness and assemblage.Urban sports tourism products are broadly refers to the urban offer a variety ofsports attraction, the sum of the physical facilities and intangible services; in senserefers to the urban sports attraction and related physical facilities; narrow sense refersto the urban offers a variety of sports attraction. Including10type: urban sportsevents tourism products, urban sports place tourism product, urban sports performingtourism product，urban sports festival tourism product，urban sports entities of thetourism product, urban sports exhibition tourism product, urban sports trainingtourism product, urban sports health care tourism product，urban sports holidayproduct，urban sports theme park tourism.The case shows that four products including urban sports events tourism products,urban sports place tourism product, urban sports performing tourism product，urbansports festival tourism product have a significant role in enriching and improving the product mix of urban tourism，attracting tourists to the urban，activating andpromoting urban tourism consumption.In the background of building a sports power and tourism power, with thecoming of leisure era and tourism consumption structure upgrading, urban sportstourism prospects will be broader and broader. So the article give some suggestion:firstly, An in-depth cooperation should be established between General Administrationof Sport of China and National Tourism Administration of China, adding to theselection of the best sports tourist urban in the selection of China’s best tourist urban ";Secondly，in the selection of the development of urban sports tourism products, urbangovernment should consider urban sports tourism products to Consist with theorientation of city，the urban development planning and urban tourism planning,combine with the urban sports development； Strive to "multiple products";implementation of the industrialization of operations; pay attention to use the product,creating of a urban brand; focus on mining and the use of the product cultureconnotation, generating new source point; adhere to the combination of market andpublic welfare; the implementation of a strategy of tourism in sports, sports intourism；actively to create cities sports tourism engine area, Butt jointing nationalsports industry base and National Tourism Administration focusing on cultivatingtourism functional area active to strive for the relevant policy, technical, financialsupport; actively explore system and mechanism of beneficial sports and tourismintegration development. |
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