Investigation On Current Situation And Countermeasure Study Of Sports Tourism Resource In Lijiang

Lijiang is a tourist city, the lijiang sports tourism relying on tourism development, thus, how to effectively make good use of the sports tourism resources has become hot spot, on the threshold of lijiang sports tourism, regarding the investigation of present situation of sports tourism resources become inevitable. In this paper, through the investigation and analysis of literature, field survey method, questionnaire survey method and interview the present situation of sports tourism resources in Lijiang city are. From a survey of lijiang city,28 tourist attractions and a questionnaire mainly found five scenic spot of lijiang city is relying on the tourism resources of sports tourism resources, on the basis of the spatial distribution in yulong county of lijiang and the ancient city is given priority to the development of sports tourism resources, lay particular stress on the development of sports tourism resources in the mountain, lijiang prefecture is the unique ethnic minority culture and natural resources are the root of the development of sports tourism resources with the characteristic of lijiang.Through the survey found that a considerable proportion of the visitors to lijiang tourism have tourist agencies is through to the corresponding sports tourism attractions, making a way of increasing; Almost in lijiang scenic spot can be good communication, a lot of inn, restaurants have WIFI network coverage; Sports tourism resources development project is generally favor with tourists and participation. But lack of sports tourist accommodation offer of lijiang phenomenon is common. From the questionnaire survey found that the development of sports tourism project in lijiang is on the basis of tourist attractions, as the emerging tourism project development of scenic spots. Although this can be used as a new economic growth point of the scenic area, combined with the scenic spot before the popularity of sports tourism brings customers, stimulate the effective use of sports tourism resources, but also make so sports tourism project too scattered, not form a regional.In addition, some problems in the survey also found that: the sports tourism resources in lijiang not form independent planning and management system; Responsible for the development of the sports tourism resources of cooperation between departments is not quite close together, publicity planning activities less; The infrastructure construction of sports tourism resources; Structure of a single product development, the characteristic is not outstanding, awareness is low; About the practice of sports tourism resources management and professional talent shortage; The elements of national sports tourism resources has not been fully utilized.Combined with the actual status of sports tourism resources in lijiang and the analysis of the results of this study, this paper puts forward the following countermeasures: strengthen the sports tourism awareness, standardize management of the sports tourism, form independent organization; To strengthen the combination of tourism and sports departments, intensify propaganda way and; Active foreign investment promotion and capital introduction to strengthen the infrastructure of sports tourism resources, equipment built to further; The diversity development of sports tourism resources in lijiang, prominent characteristics, build a brand; Vigorously cultivate professional talents, improve the service quality; Full development of folk sports tourism resources; Adjust measures to local conditions of the sports tourism resources development and utilization of lijiang sports will promote tourism and the lijiang tourism to economic development.